Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Ban on Political Ad Microtargeting Introduced in US; Pinterest Launches Grocery Feature
In today's ExchangeWire news digest: a new bill banning the use of microtargeting in political ad campaigns is introduced in the US; Pinterest sees success with a new feature that allows users to buy food through clickable ads; and Twitter [...]
Context is Everything: Q&A with Steven Filler, Union
As the Coronavirus crisis persists, brands and advertisers are continuing to consider how to conduct themselves as the situation evolves. One key issues surrounding brands is that of propriety - is it appropriate to keep on advertising? If so, how [...]
S4 Capital Adds Digodat to MightyHive; UK Advertisers Expect Modest Recovery in June
In today's ExchangeWire news digest: S4 Capital's MightyHive is joined by Latin-American tech consultancy Digodat; UK media buyers cautiously anticipate some improvement to ad spend from next month; and Facebook launches the Shop feature, allowing users to buy directly from [...]
US Prepared to Take Google to Court; Conde Nast Launches Data Offering
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US government declares it's ready to file a lawsuit against Google for anti-competitive behaviour; publisher Conde Nast has launched [...]
Ebiquity Post 2019 Financial Results; McDonald's Moves China Media Planning to Publicis
In today's ExchangeWire digest: Ebiquity announces its initial financial results for 2019; McDonald's moves its Mainland China media planning to Publicis Groupe; and the ad industry is showing a greater interest in B2B content. Ebiquity release preliminary financial results Independent marketing and [...]
Instagram Launches New Ad Offering; INS Demands Compensation from Government
In today's ExchangeWire news digest: Instagram launches House of Instagram in Australia to encourage brands to advertise on its platform; the INS demands compensation from the government as lockdown measures see their ad revenues plummet; and ARN reports an increase [...]
Conde Nast Launches Data Offering; SoftBank Posts Worst Financial Results
In today's ExchangeWire news digest: Conde Nast launches a new data offering to help advertisers target their key audiences; SoftBank reports a loss of $9b, making last fiscal year their worst ever; and CTV sees ad impressions steady after Q1 [...]
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