Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Google Begins Trialling Privacy Sandbox; Buzzfeed Pulls News from UK and Australia
In today's ExchangeWire news digest: Google reaches out to DSPs to begin testing its new Privacy Sandbox; Buzzfeed is axing its news operations in the UK and Australia; and Dentsu Aegis Network creates unified global creative agency Dentsumcgarrybowen. Google begins trialling [...]
Upgrading Transparency Standards from Optional Carrots to Mandatory Sticks: Jonas Jaanimagi
In this exclusive article for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia responds to ISBA's recent study on the programmatic supply chain, and contemplates how the industry should respond to its findings. Last week in the UK the [...]
Brand Safety: Easier to Achieve with Native
In this exclusive article for ExchangeWire, Nickolas Rekeda (pictured below), CMO at MGID, explains how native advertising can offer brands the safety they're looking for. Brand safety is a growing concern across APAC, but the solution may be simpler than you [...]
CPMs Down Across Programmatic and Social; DSPs Clamp Down on Duplicated Bids
In today's ExchangeWire news digest: Omnicom Group finds CPM is down across programmatic and social, with video inventory stacking up; DSPs begin clamping down on bid duplication by SSPs; and Twitter makes working from home permanently an option for its [...]
OOH Sees Recovery in Australia; Programmatic Demand Shifts from Linear to CTV
In today's ExchangeWire news digest: out-of-home advertising begins to recover in Australia; analysts find programmatic buying demand is shifting towards CTV from linear; and Disney Advertising Sales opts for virtual video pitches to media agencies. OOH sees recovery in Australia Out-of-home (OOH) [...]
Facebook Risks MRC Accreditation; ISBA Study Reveals Programmatic Supply Chain Flaws
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Facebook is warned that it could lose its MRC accreditation due to insufficient ad metrics; ISBA release a study on [...]
APAC Media Expected to Have Fastest Recovery; S4 Updates Q1 Trading Report
In today's ExchangeWire news digest: ECI analysis finds media inflation will recover more quickly in APAC than in any other region; S4 Capital releases an updated Q1 trading performance report; and Discovery reserves prediction as it sees Q1 revenues fall. APAC [...]
First-Party Data the Best Bet for Post-Cookie ID: Ian Hocking, South China Morning Post
Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of third-party cookies spells for the ad industry. The termination of third-party cookies will have a range of consequences for different parts [...]
ISBA Programmatic Study Reveals Flaws in Supply Chain; Kinesso Launches Matterkind
In today's ExchangeWire news digest: a study on programmatic carried out by the ISBA unearths flaws in supply chain; IPG's Kinesso launches new solutions and advisory service, Matterkind; and Roku relaunches dataxu DSP as OneView. ISBA programmatic study reveals flaws in [...]
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