Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
“Everyone Should Join the Cookieless Revolution”: Q&A with Søren H. Dinesen, Digiseg
In this exclusive Q&A, Søren H. Dinesen, CEO of Digiseg, discusses the key challenges that privacy changes pose to marketing, how measurement has evolved as a result, and why he is optimistic about the cookieless era. What are the biggest challenges [...]
What is Advertising Resource Management (ARM)?: Q&A with Salvatore Internullo, MINT
In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource Management solutions can help to resolve these. What are the primary challenges for advertisers in [...]
Open Web v Walled Gardens: Predictions for 2023
This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [...]
Meta Sued over Ethiopia Hate Posts; Binance Boss Unalarmed by Mass Withdrawals
In today's ExchangeWire digest: Ethiopian researchers and a Kenyan rights organisation have accused Meta of allowing inflammatory content to flourish on their platforms; the head of Binance remains calm after investors pulled more than USD $1bn from the company in [...]
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Economy & Ad Spend: Predictions for 2023
In a year of record inflation amidst a persistent cost of living crisis, how, where, and how much marketers are spending has come under even keener scrutiny. In this latest article in ExchangeWire's 2023 Predictions series, industry experts share their [...]
We Shouldn't Rush to See Attention as 'Unified' – Q&A with Heather Lloyd, Nano Interactive
In this exclusive Q&A, Heather Lloyd, head of product marketing at Nano Interactive, outlines why attention has come to the fore, the challenges surrounding how ad effectiveness is measured, and how using attention as a metric could evolve. How does the [...]
Contextual: Predictions for 2023
In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? Industry experts peer into [...]
Providing the Support to Tackle New Challenges – Q&A with Frederic Liow, AlgoriX
After receiving the award for Best Client Services Team at The Wires 2022, AlgoriX's SVP revenue and growth strategy Frederic Liow spoke to ExchangeWire to elaborate on the work behind the win and share what publishers and advertisers are focusing [...]
The Stack: Google and Apple Face Tracking Allegations, Ofcom Target Algorithms
This week: Google and Apple both deal with allegations of tracking mobile users without permission, Ofcom's chief executive say social media firms may be forced to disclose their algorithms... This week saw more trouble across the board for Big Tech. After [...]
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