Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Opportunities are Present Despite Ad Spend Fall: Industry Figures Respond to AA/WARC
Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures within the industry to get their thoughts on the report's findings. Context and sentiment can help brands capture untapped audiences It's no [...]
WPP Wins Unilever's China Account; Prime Media Group Revenue Falls
In today's ExchangeWire news digest: WPP is awarded management of Unilever's mainland China account; Australia's Prime Media Group reports a fall in April revenue; and NBCUniversal gets a restructure amid the Coronavirus. WPP wins Unilever's mainland China account Unilever has put WPP [...]
Facebook Risks Losing MRC Accreditation; IMAA Partners with TheNetworkOne
In today's ExchangeWire news digest: Facebook risks losing its MRC accreditation over insufficient ad measurement; Australia's IMAA teams up with TheNetworkOne to bring bolster its offering to independent media outlets; and Google's Mel Silva responds to the compulsory revenue sharing [...]
AA/WARC Forecasts Fall in UK Ad Spend 2020; WPP Sees Q1 Revenues Decline
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the latest AA/WARC report forecasts a fall in UK ad spend; WPP braces itself as it sees Q1 revenues decline; [...]
MediaCom UK Appoints Richard Davies as Chief Digital Officer
MediaCom UK has announced the appointment of Richard Davies to the open role of chief digital officer, as it continues to drive the digital agenda for its clients. Davies moves into the role having joined MediaCom last year as head of [...]
Experts Predict Marketing Future Shaped by AI, Data Ethics, and Environmental Responsibility
Essence, a global data and measurement-driven agency which is part of GroupM, today [29 April 2020] released a unique report on the future of advertising based on the predictions of experts across academia, business, marketing, technology, publishing, and advertising trade [...]
The ICO Direct Marketing Code – Yes, it Applies to You!
Senior vice president of Merkle's Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses should not hesitate to embrace the newest version of the ICO Direct Marketing Code. Early March may feel like a different [...]
IPA Publishes 2019 IPA Agency Census
The IPA has today [29 April 2020] published its annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership in 2019. Overall numbers reveal that, at the time of data collection, the employed base in IPA member [...]
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