Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Microsoft to Invest in Paytm; UK Visits to Pirate Movie Websites Rise
In today's ExchangeWire news digest: Microsoft reportedly looks to invest in Paytm; traffic to pirate film sites rises by almost 60% in the UK; and Publicis Groupe has appointed Justin Billingsley as its new global chief marketing officer. Microsoft reportedly seeks [...]
Why 'Business as Usual' is Not the Answer for OOH
Niklas Bakos (pictured below), CEO of Adverty, writes exclusively for ExchangeWire about how the economic downturn caused by the Coronavirus is impacting out-of-home (OOH) advertising, and how gaming can help the sector weather the pandemic. When lockdown started in most places, [...]
Post-Cookie World: How Does the Demise of the Cookie Affect Advertisers and Publishers?
In this article, vice president of digital at South China Morning Post, Ian Hocking (pictured below), sets out the potential impact that the much discussed (and somewhat controversial) termination of third-party cookies. By considering the affect the impending change will [...]
New Zealand Injects $50m into Struggling Media Industry; AT&T Shed Almost 90K Paid TV Subs
In today's ExchangeWire news digest: the New Zealand government provides a $50m cash boost to media groups struggling amidst the Coronavirus; AT&T reports a loss of almost 90,000 subscribers from its paid TV services; and CVS is breaking into retail [...]
Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report
The IPA Bellwether Report for Q1 2020 has revealed that marketing budgets have receded at their fastest rate since the global financial crisis in 2009. The latest report, released yesterday [22 April 2020], attributed the fall to the ongoing Coronavirus [...]
Finding Brand Safety Balance: Q&A with Sebastian Gray, Dugout
Sebastian Gray (pictured below), co-founder and SVP at Dugout speaks exclusively to ExchangeWire about brand suitability, video advertising, and customer data protection. How can brand suitability best complement brand safety when displaying video content? Ideally, these two concepts should be the perfect [...]
Unruly and Ampverse Partner to Boost eSports Ad Investment; Fandango Buys Walmart's Vudu
In today's ExchangeWire news digest: Unruly and Ampverse partner to make investment in eSports and gaming inventory easier; Fandango buys Walmart's video streaming service Vudu in a move to scale up its FandangoNOW offering; and Vitztrade sets up the Local [...]
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