Grace Dillon

Editor

Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.

Articles by Grace

• Australia Forces Google and Facebook to Ad Share Revenue; Snapdeal and Hungama Team Up

  5 years ago News

  

  In today's ExchangeWire news digest: the Australian government forces Google and Facebook to share their ad revenue with local media firms; e-commerce service Snapdeal teams up with Hungama Digital Media to offer a streaming service to its users; and the [...]

  AdvertisingCybersecurityecommerceFraudStreaming

• Amazon to Slice Affiliate Commission Rates; Beachfront and Amobee Team-up for VOD

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Amazon plans to cut affiliate commission rates; Beachfront Media and Amobee join forces to bring VOD into programmatic; Beeswax [...]

  AIecommerceEuropeProgrammaticVideo

• Marketers Need to Invest in Detailed Geo Targeting Now

  5 years ago News

  

  Oren Netzer (pictured below), co-founder and CEO, cClearly, writes exclusively for ExchangeWire about the benefits of geo targeting and why marketers should make it part of their arsenal now. Geo targeting is the most under-utilised targeting element available to marketers today, [...]

  DataDigital MarketingGeotargetingTargeting

• Mobile Ad Spend Wavers as Coronavirus Persists; WorldGaze Sets to Boost AI Context

  5 years ago News

  

  In today's EchangeWire news digest: Pixalate report reveals how Coronavirus has impacted mobile ad spend; new software WorldGaze promises to optimise context awareness for on-device AI; and Carousell unveils a new initiative to assist non-profits that are helping the most [...]

  Ad SpendAIAppsContextInventory

• Bridging the Gap between Print and Digital: Q&A with Maria Hedengren, Readly

  5 years ago News

  

  Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the digital sphere, capturing audiences, and publishing in the age of Coronavirus.   1. Some see digitisation as a threat to traditional print [...]

  Ad BlockingAustraliaDataDigital MarketingPublisher

• Beeswax Acquires MediaGamma; Buzzfeed to Leave German Market

  5 years ago News

  

  In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering; Buzzfeed puts its German offices up for sale; and FreeWheel gets set to release its unified programmatic platform. Beeswax acquires MediaGamma [...]

  Ad TechDSPInventoryProgrammaticTV

• WeChat Limits Third-Party App Access; US Q2 Search Ad Spend Could Drop by 29%

  5 years ago News

  

  In today's ExchangeWire new's digest: WeChat limits third-party app access to user data; US search ad spend could fall by 29% in Q2; and Beachfront Digital and Amobee partner to integrate video-on-demand into programmatic. WeChat limits third-party app access to user [...]

  Ad SpendChinaProgrammaticUSVideo

• Disney+ Global Subscriptions Balloon to 50 Million; CNN Acquires Canopy

  5 years ago News

  

  In today's ExchangeWire news digest: global subscriptions to Disney's new streaming service soar to 50 million; news broadcaster CNN acquires content personalisation start-up Canopy as part of "NewsCo"; and HT&E buys 11 million shares in fellow media company Ooh Media.   Disney+ [...]

  ContentNewsOOHPersonalisationStreaming

• Spikes Asia 2020 Cancelled; The Drum Announces Rose Awards 2020 Finalists

  5 years ago News

  

  In today's ExchangeWire news digest: Spikes Asia announces it's cancelling this year's festival as Coronavirus persists; The Drum announces the nominees for its 2020 Rose Awards; and an IAS survey finds that online content consumption is changing amidst the pandemic. Spikes [...]

  AdvertiserAPACContentCreativeUK

• Google Reverses Cookie Changes; Australian OOH Revenue Down 2.6%

  5 years ago News

  

  In today's ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH revenue down almost 2.6% compared to Q1 2019; and location platform Foursquare merges with location-based marketing tool Factual. Google temporarily reverses [...]

  AdvertisingAustraliaDataDigital MarketingOOH