Grace Dillon

Editor

Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.

Articles by Grace

• Google and Twitter Reverse Corona Ad Ban; Stuart McLennan Appointed Rakuten's APAC SVP

  5 years ago News

  

  In today's ExchangeWire news digest: Google and Twitter reverse corona virus ad ban; Rakuten Advertising appoints Dentsu Aegis Network's Stuart McLennan as its APAC senior vice president; and Screen Australia and SBS have announced the winners of their joint Online [...]

  Ad BlockingAdvertisingAPACAustraliaCreative

• LUMA reports fall in digital deals; IAS report reveals Australia's brand safety triumphs

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the world. In this edition: LUMA reports fall in digital deals; IAS report reveals Australia's brand safety triumphs; BidSwitch finds media buyers want direct path [...]

  Brand SafetyContextInventoryPublisherTargeting

• LUMA Reports Fall in Digital Deals; Clean.io Uncovers Rise in Malvertising

  5 years ago News

  

  In today's ExchangeWire news digest: LUMA's latest Market Report reveals a fall in ad tech and MarTech deals; an investigation by Clean.io uncovers a rise in the threat of malvertising; and AdWanted secures 101-year-old advertising incumbent SRDS. LUMA reports fall in [...]

  Ad FraudAd TechInventoryMartech

• Overzealous Ad Blocking Sees Publishers Lose Out; E-Commerce on the Rise in US Lockdown

  5 years ago News

  

  In today's ExchangeWire news digest: publishers lose out as advertisers block coronavirus-related keywords; America sees a dramatic rise in e-commerce; and Anagog raises USD$10m in a Series C funding round. Overzealous ad blocking sees publishers lose out Publishers are expected to lose [...]

  Ad BlockingAIecommerceInvestmentPublisher

• A Global Partner for Cross-Channel Programmatic: Q&A with Michael Barrett, Rubicon Project

  5 years ago News

  

  Michael Barrett, CEO of Rubicon Project (pictured below), talks exclusively to ExchangeWire about the company's merger with Telaria, announced today [1 April, 2020] and what it means for the industry at large. 1. What are the main industry-wide ramifications for the [...]

  Cross-ChannelCross-DevicePublisherTV

• GroupM Uncovers Consumers' Digital Concerns; WeWork Sells Meetup

  5 years ago News

  

  In today's ExchangeWire news digest: GroupM survey reveals consumers' concerns with digital advertising; WeWork sells its social network to AlleyCorp; and Australia achieves high ranks when it comes to quality of digital media. GroupM uncovers consumers' digital concerns Research released by WPP’s [...]

  Ad FraudBrand SafetyCustomer ExperienceDigital Marketing

• Making Inclusive Advertising a Reality: Q&A with Carlos Santiago, AIMM

  5 years ago News

  

  Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association of National Advertiser (ANA), speaks exclusively to ExchangeWire about the purpose and benefits behind the organisation's new CIIM metric. 1. What [...]

  AdvertisingIdentityMeasurement

• COVID-19 Sees Publisher Revenue Guarantees Falter; Google Unflinching in Cookie Termination Plan

  5 years ago News

  

  In today's ExchangeWire news digest: COVID-19's impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won't postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help marketers deal with [...]

  Ad BlockingAd SpendAd VerificationGooglePublisher

• Advertising Vs Coronavirus: Part Two - The Service Layer

  5 years ago News

  

  In the second of a series covering the effect of the ongoing coronavirus outbreak, ExchangeWire speaks to industry experts to learn how their businesses and clients are coping with the crisis and their predictions during this time of uncertainty. Keyword competition [...]

  Ad SpendBrand SafetyDisplay

• Safari Blocks Third-Party Cookies; Contextual Ads "More Engaging"

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Blocking third-party cookies becomes default on Safari; study finds contextual ads more engaging & memorable; OnAudience.com develops brand taxonomy; [...]

  AIAnalyticsApp Store Optimisation