Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
More Effort is Being Made, But We’re Not There Yet – R/GA’s Bayyina Black on ESG and DEI
In this exclusive interview, Bayyina Black, global sustainability & impact director at R/GA, discusses two of the most pressing social issues — Environmental and Social Governance (ESG) and Diversity, Equity & Inclusion (DEI) — and outlines what progress has been [...]
Google Hit with €25bn Lawsuit for Anti-Competitive Behaviour; Brothers Embroiled in Cryptocurrency Insider Trading Case
In today's ExchangeWire news digest: Google faces a €25bn (£21.6bn) lawsuit in the UK and EU for anti-competitive behaviour; a former Coinbase employee and his brother face wire fraud charges in the US' first cryptocurrency insider trading case; and Bob [...]
Consumer Trust is Key to Sustaining the Future of Digital Advertising in APAC
With ATS Singapore 2022 just around the corner, Adele Wieser, regional managing director APAC at Index Exchange, discusses the opportunity CTV provides to strengthen trust and transparency in digital advertising. The digital media market in Southeast Asia is forecast to be [...]
Data-Driven, Quality Ad Experiences Key to Maximising Ad-Supported Video Streaming
Ahead of ATS Singapore 2022, Gavin Buxton, managing director, Asia at Magnite, outlines why providing a high-quality ad experience on AVOD services is crucial, and how media owners and advertisers can achieve this. The future of video streaming is ad-supported. Faced [...]
Using AI to Enhance Contextual Targeting – Q&A with Caroline Campbell, StackAdapt
In this exclusive Q&A ahead of ATS Singapore 2022, Caroline Campbell, vice president of sales, APAC at StackAdapt, discusses the benefits of contextual targeting and how these are being enhanced by AI. What privacy risks are mitigated by the use of [...]
One Year In, IDFA Shows Promising Signs for Media Buyers
Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared over the year since Apple's changes to IDFA in this exclusive article. Google recently decided to push back their deprecation [...]
The Value of Programmatic, Mobile & CTV in Southeast Asia – Adele Wieser, Index Exchange
In this exclusive interview ahead of ATS Singapore 2022, Adele Wieser, regional managing director, APAC at Index Exchange, discusses the importance and prominence of programmatic, mobile, and CTV in Southeast Asia, and the impact that the deprecation of third-party cookies [...]
A Positive Guide to Advertising in the Post-Third-Party Cookie World
In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape. While the deadline for Google’s phasing out of third-party cookies has been extended [...]
DiDi Fined Nearly £1bn; Meta Focus on Creators Over News
In today's ExchangeWire news digest: DiDi Global receive an almost £1bn fine over their data practices; Meta reportedly reallocate resources from news to building a creator economy; and Google announce a two-week hiring freeze. DiDi Global fined nearly £1bn by CAC Ride-hailing [...]
Popular Tradertalks
Latest Posts
-
The Stack: The Latest on Google vs DOJ; Walmart and Disney Share Positive Q3 Results -
"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap -
Google vs DoJ: What's the Impact of the Proposed Action? -
Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic -
Warner Brothers' Max Arrives in Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A
Follow ExchangeWire