Hannah Dillon

Staff Writer

Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.

Articles by Hannah

• AMC Launches Programmatic Ad Buying for TV; Meta Revenue up 23% for Q3

  1 year ago News

  

  In today's ExchangeWire news digest: AMC Networks reveals its programmatic ad buying capabilities; Meta reports strong revenue growth for Q3 but warns of "volatility" to come; and Shein and Temu call for an end to their legal battles in the [...]

  Ad TechCTVE-CommerceLegalMetaProgrammatic TVTV

• The Stack: TikTok Launches "Out of Phone", Japan to Investigate Google

  1 year ago News

  

  This week: TikTok rolls out its news OOH offering, Japan's Fair Trade Commission to probe Google... TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering, “Out of Phone”... Google to be investigated in Japan The Japan Fair Trade Commission [...]

  AIAppleESGGoogleOOHTikTok

• Progress for AI Regulation in the EU; Spotify Exceeds Q3 Expectations

  1 year ago News

  

  In today's ExchangeWire news digest: lawmakers in the EU make significant progress towards the regulation of AI; Spotify reports a profit for Q3 2023; and e-commerce platform Vinted considers a secondary share sale. EU lawmakers inch closer to AI regulation Lawmakers in [...]

  AIE-CommerceRegulationRevenueStreaming

• Mobile Gaming: Capitalising on the Power of Portable Play

  1 year ago News

  

  Set to be worth USD$470bn (~£385bn) globally before the decade is out, the gaming industry has surged in both value and popularity. In the US alone, 27% of people spend between 1 and 5 hours gaming each week, with the [...]

  AdvertisingGamingIn-AppIn-GameMobile

• Apple Scrutinised for "Carbon Neutral" Claims; Shoppable Ads Come to Channel 4, Paramount

  1 year ago News

  

  In today's ExchangeWire news digest: Apple comes under fire in the EU for claims of carbon neutral devices; Channel4 and Paramount explore shoppable TV ads; and Microsoft commits AUD$5bn (~£2.59bn) to develop its AI capabilities in Australia. EU scrutinises Apple’s “carbon [...]

  AIAppleAustraliaCommerce MediaCTVESG

• Japan to Investigate Google for Antimonopoly Breaches; 40% of APAC Shoppers use Social Media for Inspiration

  1 year ago News

  

  In today’s ExchangeWire news digest: Japan will look into potential antimonopoly breaches by Google; naround 1 in 5 APAC consumers use social media for purchases; and Zhipu AI amasses ¥2.5bn (~£280.8m this year). Google to be investigated in Japan The Japan Fair [...]

  AIAPACDisplayE-CommerceGoogleJapanLegalSocial Commerce

• TikTok Launches New OOH Offering; Netflix Q3 Results Suggest Password Crackdown is Working

  1 year ago News

  

  In today’s ExchangeWire news digest: TikTok launches its global “Out of Phone” offering; Netflix reports positive subscriber growth in Q3; and Temu takes South Korea by storm. TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering. [...]

  E-CommerceKoreaNetflixOOHSVODTikTok

• The Stack: Google Rolls Out Demand Gen, TikTok Says it has Taken Action to Reduce Misinformation

  1 year ago News

  

  This week: Google's AI-powered Demand Gen becomes available to advertisers, TikTok responds to calls from the EU to tackle misinformation... Google Ads begins roll out of Demand Gen Google Ads has initiated a global roll out of its new AI-powered tool, Demand Gen... TikTok [...]

  AIGoogleStreamingThe StackTikTok

• AI Start-Up Baichuan Secures USD$300m; Amazon Announces Expansion to South Africa

  1 year ago News

  

  In today's ExchangeWire news digest: China's Baichuan amasses USD£300m (~£246m) in funding; Amazon announces it will launch in South Africa next year; and X trials a paid-subscription model for users. China’s Baichuan raises USD$300m in latest funding round AI start-up Baichuan has [...]

  AIAmazonE-CommerceElon MuskFundingSocial Media

• CTV Advertising Measurement and Attribution: Challenges and Solutions

  1 year ago News

  

  Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV viewers watch content via alternative devices, such as a [...]

  attributionAVODCTVMeasurementSVODTV