Hannah Dillon
Staff Writer
Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.Articles by Hannah
Twitch Abandons Ad Rules After Backlash; Barcelona's Limit to Ride-Hailing Apps Overturned by EU Court
In today's ExchangeWire news digest: Twitch trashes new advertising rules following backlash from streamers; EU overturns restrictions on ride-hailing apps in Barcelona; and Singapore launches a new national programme to fend off future quantum threats. Twitch scraps planned advertising changes Streaming heavyweight [...]
The Stack: Apple Unveils New VR Headset; SEC Sues Coinbase
This week: Apple announces new VR headset, SEC sues Coinbase for unregistered brokering... Could Apple reignite interest in VR? CEO Tim Cook unveiled Apple's Vision Pro headset – the company's first product in almost a decade – at the Worldwide Developers Conference [...]
Privacy: The State of Play
With May marking the fifth anniversary of GDPR, privacy remains a critical issue for the tech industry. The evolution of privacy legislation has shaken integral elements of the ad tech landscape as we know it; prominently, third-party cookies have been [...]
Meta May be Taking AI to Instagram; Microsoft Chief Meets UK Chancellor Over Activision Deal
In today's ExchangeWire news digest: Meta is reportedly developing a new AI feature for Instagram; Microsoft's president meets the UK chancellor "seeking solutions" over the blocked Activision deal; and Japan renews its strategy for domestic production of semiconductor chips. Is Meta [...]
Great Expectations: Why Publishers Need to Act Now to Maximise Audience Addressability
As ATS London 2023 approaches, Luke Fenney, VP addressability EU at LiveRamp, explains why now is the right time for publishers to adjust their data strategies to make the most of audience addressability. It’s hardly a secret that in the [...]
SEC Sues Coinbase for Unregistered Crypto Brokering; Spotify Redirects Podcast Division
In today's ExchangeWire news digest: Coinbase faces legal action for violating US securities law; Spotify cuts 200 jobs as it revises its podcast offerings; and new data indicates funding for European start-ups will decline 39% this year. Coinbase sued for crypto [...]
Apple Unveils New VR Headset; SHEIN Launches ESG-Focused Roadmap
In today's ExchangeWire news digest: Apple reveals its news VR headset; SHEIN launches a new ESG focused framework; and security firm De.Fi reports crypto investors lost millions to scams. Apple announces new VR headset Apple has revealed its new virtual reality headset, [...]
Viaplay Ousts CEO as Revenue Plunges; ITV & Publicis Media Launch Addressable Audience Partnership
In today's ExchangeWire news digest: Viaplay drops its CEO as it reports a disappointing quarter; ITV and Publicis Media collaborate to launch an addressable audience partnership; and Twitter hires a former NBCUniversal exec as its head of brand safety departs. Viaplay [...]
AddressabilityAddressable TVAudienceBrand SafetyStreamingSVODTargetingTwitter / X
As the Industry Evolves, so Does the Value of Contextual Targeting
Ahead of this year's ATS London, Bill Swanson, SVP of EMEA at Connatix analyses how the value of contextual targeting has evolved in tandem with the digital advertising industry. The digital advertising space is always evolving. Between adjustments to the IAB [...]
TikTok Secretly Stores Creators’ Information in China; Streaming Services see Dip Amongst UK Households
In today's ExchangeWire news digest: TikTok has been revealed to secretly store users' financial information in China; streaming giants see a drop in UK users; and Nvidia surpasses a USD$1tn (~£809.5bn) valuation. TikTok creators’ financial information stored in China The financial information [...]
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