Hannah Dillon
Staff Writer
Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.Articles by Hannah
Google Pays $8m to Settle Deceptive Ad Claims; Reddit Ramps up Move to Social Commerce
In today's ExchangeWire news digest: Google pays USD$8m (~£6.4m) to settle claims of false advertising in Texas; Reddit advances into social commerce; and Shein opens its EMEA office in Dublin, Ireland. Google settles deceptive advertising claims in Texas Google has agreed to [...]
Meta Announces AI Sandbox for Advertisers; Twitter Appoints New Chief
In today's ExchangeWire news digest: Meta announces a new AI tools for advertisers; Linda Yaccarino replaces Elon Musk as Twitter's CEO; and News Corp reports reduced revenue for Q1 2023. Meta doubles down on AI with sandbox As part of its renewed [...]
The Stack: Microsoft Announces Chat API, Disney+ Down 4 Million Subscribers
This week: Microsoft to deliver advertising via chatbots, Disney+ loses millions of subs in Q4 2023... The AI wars continued this week, as Microsoft announced Chat API, which will facilitate advertising through chatbots. Another blow was dealt in the streaming wars [...]
The Current Retail Media Landscape
Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]
UFCW Opposes Kroger-Albertsons Merger; ByteDance Postpones US Rollout of Shopping Platform
In today's ExchangeWire news digest: major US workers' union opposes the proposed Kroger-Albertsons merger; ByteDance delays bringing its shopping platform to the US; and Disney+ loses 4 million subscribers as SVOD subscriptions cool. UFCW unanimously opposes Kroger-Albertsons A proposed USD$24.6bn (~£19.4bn) deal [...]
Microsoft Launches API for Chatbot Ads; LinkedIn Shutters China Operations
In today's ExchangeWire news digest: Microsoft launches a new API to enable ads to be delivered in chat; LinkedIn closes its Chinese social networking platform, InCareer; and Mastercard announces a new data and services hub in Malaysia. Microsoft announces API for [...]
The Stack: Bluesky Emerges as Twitter Rival, DeepMind and LinkedIn Co-Founders Launch Pi Chatbot
This week: Twitter rival Bluesky gains momentum, DeepMind and LinkedIn co-founders collaborate to launch AI chatbot... News this week centred around the return of tech royalty: former Twitter monarch Jack Dorsey made a new bid for the microblogging throne with the [...]
The Big Picture: Measurement in CTV
CTV is booming: consumption is at an all-time high and over the course of recent years, consumers have increasingly embraced connected TV over traditional linear TV. Despite damning headlines of consumers abandoning their subscriptions to cut costs within a gloomy [...]
Uber Reports 29% Growth YOY; Google and LinkedIn Co-Founders Launch Pi Chatbot
In today's ExchangeWire news digest: Uber Technologies reports a 29% rise in revenue for Q1 2023; Google and LinkedIn co-founders launch a new AI chatbot, Pi; and Bluesky emerges as a viable rival to Twitter. Uber reports boosted revenue for Q1 [...]
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