Hannah Dillon
Staff Writer
Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.Articles by Hannah
The Stack: Microsoft-Activision Blocked in UK, Apple Wins Against Epic Games in Appeals Court
This week: UK regulator blocks Microsoft's acquisition of Activision Blizzard, Apple wins in appeals court against Epic Games... The UK's CMA took the momentous decision this week to block Microsoft’s USD$68.7bn (~£55.1bn) purchase of Activision Blizzard over cloud gaming concerns. The [...]
Microsoft-Activision Deal Blocked in UK; IAB Reports Stable Digital Growth
In today’s ExchangeWire news digest: UK regulators block Microsoft’s USD$68.7bn (~£55.1bn) purchase of Activision Blizzard; the latest IAB report indicates steady growth in UK digital ad spend; and Alphabet reports lower advertising revenue in Q1 2023. CMA blocks Microsoft-Activison deal Tech giant [...]
Facebook Glitch Charges Marketers for Unseen Ads; New UK Legislation to Ban Fake Reviews
In today's ExchangeWire news digest: a glitch in Facebook's ad system charges marketers for unseen ads; the UK's new Digital Markets, Competition, and Consumer Bill is set to ban fake reviews; and British chip manufacturer Arm prepares to develop its [...]
Is CTV a Playground for Contextual Ads?
With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising privacy regulations. While its versatility means contextual can be applied to a number of environments, [...]
Federal Court Favours Apple in Epic Games Antitrust Case; Netflix to Invest USD$2.5bn in South Korea
In today's ExchangeWire news digest: a federal court sides with Apple against Epic Games's claims of anticompetitive practices; Netflix commits to a multi-billion dollar investment in South Korea; and Nielsen states it will not join the recently formed JIC due [...]
Life in the FAST Lane: Can SVOD Compete?
Free, ad-supported TV (FAST) is experiencing something of a resurgence: be it down to households cutting back against rising living costs or growing audience frustration at the number of streaming services, ad-supported linear television channels have been quietly growing in [...]
BuzzFeed Shuts Down News Department; UK to Introduce New Big Tech Regulator
In today's ExchangeWire news digest: BuzzFeed announces redundancies as it closes down its News division; the UK government is expected to announce legislation for a new big tech regulator; and PDD Holdings' Temu app enters several markets in Europe. BuzzFeed calls [...]
Google to Bolster Ad Campaigns with Generative AI; Changxin Memory Contemplates IPO
In today's ExchangeWire news digest: Google plans to integrate generative AI into its ad campaigns; China's Changxin Memory contemplates and domestic IPO; and investors begin to show interest in grocery start-up Instacart. Google plans to integrate generative AI into ad campaigns Google [...]
Fox Settles with Dominion; Top Ad Execs Abandon Meta
In today's ExchangeWire news digest: Fox settles with Dominion to avoid a defamation lawsuit; Meta higher-ups leave the company in the midst of redundancies and cost-cutting measures; and Microsoft is reportedly developing its own chips for use on AI models. Fox [...]
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