Hannah Dillon
Staff Writer
Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.Articles by Hannah
Google to Pay USD$9.5m Over Location Tracking; Twitter to Increase Political Ads on Platform
In today's ExchangeWire news digest: Google agrees to pay USD$9.5m (~£7.9m) to settle a location tracking lawsuit; Twitter announces it will relax its policy on political ads on the site; and Grubhub faces a USD$3.5m (~£2.2m) fine for deceiving customers [...]
Shopify Launches “Audiences” Targeting Tool; VNG Valuation Sinks to USD$364m
In today's ExchangeWire news digest: Shopify launches “Audiences” to skirt around Apple's crackdown on tracking and targeting; Vietnam's VNG sees valuation slide to USD$364m (£301.6m); and German delivery grocery start-up Flink hit sales of €400m (£353m) in 2022. Shopify Audiences posed [...]
What's in store for OOH in 2023?
Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic curbed spend. So will 2023 see this upward curve continue? As part of our predictions series, we asked the [...]
Audio: Predictions for 2023
Audio has experienced rampant growth in recent years and shows no signs of slowing down. Global ad spend on traditional radio advertising is set to hit a market volume of USD$28.1bn (~£22.8bn) by the end of the year. As total [...]
The Stack: Apple to Permit Third-Party App Stores, Microsoft Under Fire from FTC
This week: Apple relents to the EU and opens its system to outside app stores, Microsoft's purchase of Activision Blizzard faces renewed threat from FTC... The world of tech was rocked this week by the announcement that Apple would open its [...]
Apple Opens System to Third-Party App Stores; Paytm Launches Share Buyback Plan
In today's ExchangeWire news digest: Apple announces it will accept third-party app stores to comply with EU law; Softbank-backed Paytm launches a share buyback plan to recoup its losses; and Hong Kong's SFC warns investors about the risks of trading digital [...]
Twitter's Trust & Safety Council Dissolved; Microsoft Buys into London Stock Exchange Group
In today's ExchangeWire news digest: Twitter disbands its Trust and Safety Council after key members step down; Microsoft buys a 4% stake in London Stock Exchange Group; and Alibaba trials a free trade hub in Thailand. Twitter dissolves safety council following [...]
Navigating the Transition to First-Party Data - Q&A with Sandy Ghuman, Silverbullet
In this exclusive Q&A, Sandy Ghuman, managing director at Silverbullet, discusses how publishers and buyers are adapting to first-party data, how brands can best navigate the current economic climate, and why strategy is imperative to succeed in the privacy-first era. How [...]
Retail media: Predictions for 2023
Next up in ExchangeWire's 2023 Predictions series is one of ad tech's hottest topics: Retail media. A market that has been a decade in the making, Retail media represents a completely untapped opportunity for the ad tech industry. How will [...]
Microsoft-Activision Deal Under Threat from FTC; Shein Explores Move to Online Marketplace
In today's ExchangeWire news digest: Microsoft's acquisition of Activision Blizzard could be blocked by the FTC; fashion giant Shein explores a move to an online marketplace; and Twitter relaunches its subscription service "Twitter Blue". FTC moves to block Microsoft’s acquisition of [...]
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