Hannah Dillon
Staff Writer
Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.Articles by Hannah
AI Proliferating Disinformation Online, Reports Freedom on the Net; WPP Partners with Shopify
In today's ExchangeWire news digest: a new report from Freedom on the Net highlights the risks of AI; WPP partners with Shopify to enhance its e-commerce offerings; and US Senators launch a probe into personnel changes between TikTok and ByteDance. Report [...]
Need to Know: How Machine Learning is Transforming Ad Targeting
An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns. With the deprecation of third-party cookies drawing nearer, [...]
Artificial IntelligenceDataPersonalisationPost-CookieTargeting
GetGo Reports 300% Rise in Revenue; Meta Contemplates Ad-Free Subscription in Europe
In today's ExchangeWire news digest: GetGo reports a revenue increase of 300% for 2022; Meta considers introducing an ad-free subscription for EU-based users; and X collaborates with Paris Hilton to bring live shopping to the site. GetGo revenue soared in 2022 Singapore’s [...]
Disney Plus to Restrict Password Sharing; Norway Calls for Extension to Ban on Meta's Ad Targeting Practices
In today's ExchangeWire news digest: Disney Plus to restrict password sharing; Norway pushes for ban on Meta's ad targeting practices to be extended across Europe; and Apple's objections to fines from Dutch authorities are denied. Disney Plus warns of crackdown on [...]
Spotify Announces Launch of Video Ads with Roku; US Streaming Giants Form Lobbying Group
In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [...]
The Stack: Hope for Microsoft-Activision Deal in UK, Amazon to Invest in AI Start-Up Anthropic
This week: the UK's competition watchdog softens its stance on Microsoft-Activision, Amazon commits billions to Anthropic... A ray of hope came for Microsoft this week, when the UK's Competition and Markets Authority (CMA) said there are reasonable grounds to approve [...]
EU Warns X to Comply with Disinformation Laws; Reddit to Pay Top Contributors
In today's ExchangeWire news digest: the EU warns X it must adhere to disinformation laws; Reddit reveals plans to pay top contributors; and Daniel Ek confirms Spotify will not ban all AI-generated music. X warned by EU over disinformation EU authorities have [...]
Amazon to Invest Heavily in Anthropic; UK Sales Push Shein's Market Share Above 2%
In today's ExchangeWire news digest: Amazon commits up to USD$4bn (~£3.2bn) to Anthropic; sales in the UK push Shein's market share over 2%; and Thailand's prime minister shares expectations of investments from US tech giants. Amazon commits billions to Anthropic Amazon has [...]
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