Hannah Dillon
Staff Writer
Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.Articles by Hannah
The Resurgence of Ad Networks: Why it’s Happening and What it Means for Advertisers
Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it could mean for the ad tech industry. As [...]
What Could the Digital Markets Act Mean for Ad Tech?
Last week, the European Commission announced a pivotal update to the Digital Markets Act (DMA), one of the regulator’s strongest attempts to rein in the power of Big Tech and democratise the technology landscape. On 6th September, the European Commission named [...]
US Commences Landmark Case Against Google; EU Asks Microsoft Competitors if Activision Blizzard Amendments Affect Them
In today's ExchangeWire news digest: the US begins a landmark antitrust case against Google; regulators in the EU ask Microsoft competitors if they are impacted by efforts to approve its Activision Blizzard deal in the UK; and Adobe, Nvidia, and [...]
Sweet Spot: What The Cricket World Cup Could Mean for Advertisers
Advertisers are searching for creative, innovative, and effective ways to leverage one of the largest global sporting events. In this exclusive byline, Amir Sharer, founder & CEO of BRAVE, outlines the opportunities the ICC World Cup presents to marketers, the untapped [...]
Netflix Reappoints Susan Rice to Board; Instacart to Target Reduced Valuation Range at IPO
In today’s ExchangeWire news digest: Netflix announces Susan Rice's return to its board of directors; Instacart to target a drastically lower valuation ahead of IPO; and China is on track to remain the world’s leading e-commerce market. Susan Rice reappointed to [...]
Agencies’ Faith in Google Tested; Meta Bolsters Threads’ Offerings as Users Nosedive
In today's ExchangeWire news digest: agencies concerned by Google ad transparency; Meta unveils new features for Threads as user base sinks; and Alibaba eyes an expansion of its B2B business in the US. Agencies concerned by transparency issues at Google Following Adalytics’ [...]
Making the Most of the Post-Cookie Landscape
Although Google has been talking about deprecating third-party cookies since 2020, it finally appears to be making good on its threat: early next year, third-party cookies will be switched off for 1% of Chrome users, the tech giant announced in [...]
Oslo Court Denies Meta's Injunction Request; Google Settles US Play Store Complaint
In today's ExchangeWire news digest: Meta's request for an injunction against a ban from Datatilsynet is denied; Google quietly closes a class action lawsuit concerning its Play Store; and Barb announces it will take over CFlight from early 2024. Meta's injunction [...]
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