Hannah Dillon

Staff Writer

Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.

Articles by Hannah

• Sea to Boost E-Commerce Investments; X Kills $100m Promoted Accounts Ad Business

  1 year ago News

  

  In today's ExchangeWire news digest: Sea plans to boost investments in its e-commerce business; X pulls the plug on its promoted accounts ad business; and Tencent to "drive innovation" after reporting growth throughout Q2 2023. Sea to invest as e-commerce business [...]

  AdvertiserE-CommerceRevenueSocial MediaX Corp

• What Could a Break-Up of Google’s Ad Network Mean for Tech?

  1 year ago News

  

  Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the [...]

  Ad NetworkEUGoogleRegulation

• South Korea Tapped for Major E-Commerce Growth; Alphabet Slashes Robinhood Stake

  1 year ago News

  

  In today's ExchangeWire news digest: the South Korean market is tapped for substantial e-commerce growth; Google-parent Alphabet dramatically reduces its stake in Robinhood Markets; and Disney is reportedly developing a new task force centred around AI. E-commerce to exceed USD$160bn in [...]

  AIAPACE-CommerceGoogle

• Paytm CEO Buys 10.3% in Ant Financial; BintanGo Leans into Live Commerce

  1 year ago News

  

  In today's ExchangeWire news digest: Ant Financial sells a 10.3% stake to Vijay Shekhar Sharma; BintanGo ventures into live commerce; and Walmart utilises its bricks and mortar stores to highlight its retail media network. Paytm's Sharma becomes Ant's largest single stakeholder The [...]

  Commerce MediaRetail MediaRevenue

• Google Sued Following Accusations of Ad Fraud; WPP Reduces Full-Year Forecast Amid Lower Spending

  1 year ago News

  

  In today's ExchangeWire news digest: Google faces legal action following accusations it misled advertisers; WPP lowers its full-year forecast; and UK households shun linear TV in favour of digital. Google sued following Adalytics report Google has been hit with a proposed action [...]

  Ad FraudAd SpendCTVGoogleLegal

• The Stack: Global OOH to Surpass USD$40bn in Revenue; Uber Turns its First Profit

  1 year ago News

  

  This week: everyone's quids in! In a week where the UK was plagued by rain (hello, August!), things looked bright for a number of players in ad tech, including Uber, who announced it had turned a profit for the first time [...]

  AcquisitionRevenueThe Stack

• Uber Reports First Operating Profit; Meta May Introduce Ad Opt-In for European Users

  1 year ago News

  

  In today's ExchangeWire news digest: Uber makes an operating profit for the first time in the company's history; Meta may introduce ad opt-in for Instagram users in Europe; and social media drives sales for a quarter of UK small businesses. Uber [...]

  EuropeMetaRegulationRevenueSocial MediaTargeting

• Global OOH Forecast to Surpass $40bn; DoubleVerify Buys Scibids for $125m

  1 year ago News

  

  In today's ExchangeWire news digest: new research indicates global revenue for OOH could exceed USD$40bn (~£31bn) this year; DoubleVerify to takeover Scibids in a USD$125m (~£97.2m) deal; and retail media captures a growing share of ad spend. Global OOH revenue to [...]

  AcquisitionAIDOOHOOHRevenue

• 1-Year High for Roku Shares; Shopify Enhances Use of Generative AI

  1 year ago News

  

  In today’s ExchangeWire news digest: Roku shares jump to a 1-year high following a positive quarterly forecast; Shopify expands its use of generative AI; and Xandr announces a ban on political ads. Roku stock surges by 30% Roku saw shares hit [...]

  AdvertisingAIE-CommerceStreaming

• Meta Reports Ad Revenue Growth; Netflix Restructures Ad Partnership with Microsoft

  1 year ago News

  

  In today's ExchangeWire news digest: Meta doubles down on metaverse spend as ad business shows recovery; Netflix reworks its ad partnership with Microsoft against sluggish sales; and THG buys freesheet City A.M. Meta sees ad business rebound Social media giant Meta has [...]

  AcquisitionAVODMetaNetflixNewsRevenueStreaming