Hannah Dillon

Staff Writer

Hannah joined ExchangeWire as staff writer in 2022, having previously worked in marketing, communications, and social media. Hannah graduated from the University of Manchester with a BA in Drama and English Literature.

Articles by Hannah

• The Stack: Tech Giants Unite to Regulate AI; X Corp Offers Discounts to Woo Advertisers

  1 year ago News

  

  This week: Google, OpenAI, Microsoft, and Anthropic launch a new initiative to regulate AI, X Corp cuts ad prices by up to 50%... AI dominated the tech industry once again this week, which opened with reports that OpenAI's head of trust [...]

  AdvertisingAIMetaNewsRegulationX Corp

• Leveraging Attention for Full-Funnel Marketing with DoubleVerify

  1 year ago News

  

  In this exclusive Q&A, Valentina Giolo, senior Southern Europe business director at DoubleVerify, outlines how marketers are currently leveraging attention, how success is being measured, and how the industry can better utilise the category as it develops. How is attention currently [...]

  AttentionMobileViewability

• X Corp Cuts Ad Prices to Win Back Brands; Google, Microsoft Partner to Regulate AI

  1 year ago News

  

  In today's ExchangeWire news digest: Elon Musk's X Corp. offers special discounts to woo advertisers; Google, Microsoft, OpenAI, and Anthropic launch a new initiative to regulate the development of AI; and Amazon proposes new measures to appease the UK's CMA. X [...]

  AdvertiserAIAmazonGoogleRegulationTwitter / XX Corp

• Sound & Vision: The Intersection of Audio and Video

  1 year ago News

  

  Audio and video have experienced exponential growth in recent years, with no signs of slowing down: between 2022 and 2023, global podcast listeners swelled by over 40 million, while the global video market is forecast to grow at a CAGR [...]

  AdvertiserAdvertisingAudioBrandsVideo

• UK Promises Tighter Rules for Online Ads; Temu Enters South Korean Market

  1 year ago News

  

  In today's ExchangeWire news digest: UK government pledges new rules to regulate the online advertising industry; Temu furthers its global expansion by entering the South Korean market; and new research finds that Smart TVs are becoming the central source of [...]

  AdvertisingCTVecommerceLegislation

• Netflix Pulls Plug on Cheapest Ad-Free Plan; Meta Snubs News on Instagram, Threads

  1 year ago News

  

  In today's ExchangeWire news digest: Netflix pulls its "Basic" plan from several markets; Meta shuns news content on its social platforms; and Alibaba pours millions into Lazada. Netflix cans “Basic” plan Netflix’s cheapest ad-free subscription is no longer available in the UK, [...]

  AVODCTVecommerceInvestmentMetaNewsSVOD

• The Stack: Musk Launches AI Start-Up as ARK Cuts Stake in Twitter

  1 year ago News

  

  This week: Elon Musk enters AI race with xAI, ARK writes down its stake in Twitter... Another dicey week for some big names in the tech industry. In the latest episode of the Elon Musk experience, the billionaire announced the launch [...]

  AIElon MuskMetaTwitter / X

• Twitter Investor ARK Cuts Stake by 47%; Ripple Win Against SEC Galvanises Crypto Trading

  1 year ago News

  

  In today's ExchangeWire news digest: ARK Investment Management cuts back its stake in Twitter; crypto trading skyrockets after Ripple Labs' victory against the US SEC; and Lemon8's American user base plummets. Twitter investor ARK writes down stake ARK Investment Management, which owns [...]

  AppsCryptocurrencyInvestmentNorth AmericaSocial MediaTwitter / X

• Norway to Fine Meta Daily Over Privacy Violations; Amazon UK Down 1 Million Mobile Users

  1 year ago News

  

  In today's ExchangeWire news digest: Norway threatens to fine Meta daily over privacy breaches; Amazon UK loses one million users as its competitors grow; and EU regulators drop their investigation of payments firm Global Blue. Meta could receive daily fines in [...]

  AmazonAntitrustMetaMobilePrivacyRegulation

• Musk Announces New AI Start-Up; Wipro to Invest USD$1bn in AI Capabilities

  1 year ago News

  

  In today's ExchangeWire news digest: Elon Musk announces a new AI start-up; India's Wipro to invest USD$1bn (~£763.6m) in its AI capabilities; and Binance cuts 1,000 staff following executive exits. Musk reveals AI start-up Elon Musk has entered the AI race with [...]

  AICryptocurrencyElon MuskInvestment