Hugh Williams
Editor, DTCDaily
Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.Articles by Hugh
Understanding Your Customer Through Data: Q&A with Salesforce
Despite the fact that we are producing more data than ever before, using this data to engage customers and drive sales is an ongoing challenge for retailers. In this Q&A with RetailTechNews, Chris Wood, vice president, UK retail, Salesforce, discusses [...]
How Brands Can Compete with Amazon’s Incredible Data Value Exchange
Amazon has reported tremendous growth in ad sales business and has huge ambitions for it. It wants to use all the data it’s collecting through both advertising and commerce customer transactions to inform a more personalised and more effective customer [...]
Don’t Innovate for Innovation’s Sake. Understand the Need for Change.
Today’s retail environment is hyper-competitive; and retailers are under continuous pressure to stay relevant as consumer expectations evolve. Here, Luke Griffiths (pictured below), general manager, Klarna UK, explains why that means it’s crucial that retailers consider the shopping journey from browsing through [...]
Refining Retailers' Mobile Strategies to Leverage Cross-Channel Data & Improve Customer Experience
The retail landscape has evolved rapidly in recent years. Some retailers have been moving towards an online-only strategy, yet many are failing to keep up with the ever-changing needs of their customers. In this piece, Graham Jackson (pictured below), CEO, Fluent [...]
What Programmatic In-Housing Means for the Future of the Service Layer: Q&A with Adform
In the build up to ATS Paris, ExchangeWire speaks to Julien Gardes, vice president southern Europe, Adform, to get his thoughts on the future of the service layer, the role consultancies can play in helping advertisers, and the trend of [...]
Leveraging Second-Party Data Alliances to Understand Your Audience in a Data-Compliant World
With many marketers having issues scaling their first-party data, and trouble trusting their third-party data, there is a clear gap in the market. Enter second-party data. In this piece, RetailTechNews, with the help of David Morris, director of solutions consulting, [...]
Amazon’s Private Labels Set for Breakthrough; Amazon Merchants Creating Trade Association
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon’s Private Labels Set for Breakthrough; Amazon Merchants Creating Trade [...]
Failure to Track Customer Lifetime Value; Data Sets Best-Performing Retailers Apart
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Failure to Track Customer Lifetime Value; Data Sets Best-Performing Retailers Apart; and Personalisation Strategies Have Room to Improve. Failure to Track Customer Lifetime Value UK [...]
Shopping On the Go & the Future of the Store
Shops are still central to customers’ shopping habits; but there needs to be a shift in the role and function of the store, based on changing consumer lifestyles and new paths to purchase in order to take full advantage. In [...]
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