Hugh Williams
Editor, DTCDaily
Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.Articles by Hugh
Loyalty Schemes Losing Appeal With Customers; UK Shoppers Demand More Integrated Omnichannel Experience
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Loyalty schemes losing appeal with customers; UK shoppers demand more integrated omnichannel experience; and The mobile path to purchase. Loyalty schemes losing appeal with [...]
There’s No Gimmick in Walmart's and Kantar’s VR Push
Virtual reality in retail has always been something of a gimmick, but with Walmart acquiring VR company Spatialand and Kantar starting up a new consultancy specifically applying VR to the retail sector, it seems there’s a change in the wind. [...]
Drones, Smart Mirrors & Personalised Shopping Experiences: Retail in 2018
From big data and smart analytics to beacons and mobile apps, technology has already transformed how retailers operate and interact with customers. Significant progress was made in 2017, but 2018 is set to be the year when technology truly begins [...]
Enhancing Your Shopper Experience with Data
Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing: shoppers. Both shopping facilities and shopping habits have shifted over the years; and you probably don't dress, talk, or behave in [...]
Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts
Programmatic budgets are expected to rise by 11%, to make up 28% of total digital media investment in 2017/18, according to The Future of Programmatic, published by the World Federation of Advertisers (WFA), published last Friday (9 February). Major multinationals [...]
Unified Commerce Solutions Booming; A Third of Smartphone Users Will Pay via Mobile in 2018
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Unified Commerce Solutions Booming; A Third of Smartphone Users Will Pay Via Mobile in 2018; and Mobile Email Marketing Draws Level with Desktop as [...]
The New Possible in Attribution
In an omnichannel marketing world, customers are engaging across any number of devices: viewing ads, visiting websites, and conducting searches. Here, Amelia Waddington, director of data science & analytics, Acxiom (pictured below), explains that as a result of this marketers have become [...]
Whole Foods Launches on Prime Now; Earnings Soar as Amazon Views Overseas Expansion
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Whole Foods Launches on Prime Now; Earnings Soar as Amazon [...]
Buying Intent Is Increasing in the UK; Mobile Consumers Will Desert Their Cart If the Experience is Flawed
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Buying Intent is Increasing in the UK; Mobile Consumers Will Desert Their Cart If the Experience is Flawed; and Sites Are Improving for Busy Seasons. Buying [...]
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