Hugh Williams
Editor, DTCDaily
Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.Articles by Hugh
Q4 2017 IPA Bellwether Report Sees Ad Spend Slow
Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the Q4 2017 IPA Bellwether Report released this Wednesday (17 January). Although growth in marketing budgets is maintained, uncertainty and cost pressures [...]
Digital Channels to Power Ad Spend Growth; Mobile Payments Still Looking to Grab a Foothold
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Digital channels to power ad spend growth; Mobile payments still looking to [...]
E-Commerce to Hit USD$1.5 Trillion by 2021; Marks & Spencer Invests in Retail Tech Transformation
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Retail continues to grow; M&S invests in technology transformation; and Mobile remains challenging for retailers. E-commerce to Reach USD$1.5tn (£1tn) by 2021 According to [...]
How AI Is Revolutionising the Way We Do business
With customers increasingly moving away from brick-and-mortar stores for their shopping, finding new ways to personalise the customer experience has never been more important. In this Q&A with RetailTechNews, Aaron Glazer, CEO, Taplytics (pictured below), explains the role AI can [...]
Alexa AR Glasses Show Future of Retail; Prime’s Global Presence
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Alexa AR glasses show future of retail; Prime’s global presence; [...]
B2B Marketers Embracing Programmatic in 2018; Value Chain Transparency Must Improve
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: B2B marketers embracing programmatic in 2018; Value chain transparency must improve; and [...]
Personalisation in Retail: How to Make Your Customers Feel Special
Personalisation is the buzzword on everybody’s lips in retail at the moment. The question has now moved from whether or not to customise and enrich the customer experience, to how retailers can do this best. As with any trend, it [...]
Do You Really Need a Standalone DMP in 2018?
Over 50% of businesses currently use one, but one-in-five are questioning that decision, according to Gartner. This year’s Forrester’s DMP Wave Report also raised some interesting questions. Here, Kristen Sesto (pictured below), DMP and data consultant, Encore Digital Media, outlines some areas to focus on [...]
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