Hugh Williams
Editor, DTCDaily
Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.Articles by Hugh
Launch of Gold Standard Is a Positive Step, But More Still Needs Doing
In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is launching the 'IAB Gold Standard' initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has [...]
Now & Next: Mobile Gaming
Think you might be obsessed with gaming on your mobile? You’re not alone. - In 2016, 53% of South Korean mobile gamers spent between 30 and 120 minutes playing mobile games every day - By 2020, it is predicted that 77% of [...]
Online Video Spend Overtakes Banner Ads for First Time
Mobile now accounts for 43% of digital advertising, finds results from the IAB’s latest Digital Adspend report. Mobile’s year-on-year growth was 38% and now accounts for 57% of all display ad spend, 70% of video spend, and 83% of social [...]
Q3 2017 IPA Bellwether Report Shows Internet Budgets Strong Despite Slow in Main Media Advertising
UK marketing budgets are paralysed by wider economic uncertainty, reveals the Q3 2017 IPA Bellwether report, released Wednesday, 18th October. Despite this, internet and mobile budgets are continuing to grow apace. Report highlights - Period of continuous marketing budget growth extended to [...]
Advertisers Spend More on Video Ads Than Banner Ads for the First Time; Disks More Popular for Gaming than Downloads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Advertisers spend more on video ads than banner ads for the first [...]
Europe a Strong Growth Market for Premium Video; Marketers Intimidated by Mobile Programmatic
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Europe a strong growth market for premium video; Marketers intimidated by mobile programmatic; [...]
Now & Next: Deep Learning
As our reliance on artificial intelligence (AI) grows, so do expectations that computers will come up with solutions for increasingly complex problems. In order to sate our appetite for AI, deep learning is coming to the fore. This edition of [...]
Paid TV Continues Its Decline; Facial Recognition Could Hinder iPhone Sales
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Paid TV continues its decline; Facial recognition could hinder iPhone sales; [...]
Smartphones Twice as Popular as PCs for Going Online; The Fastest-Growing Mobile Ad Formats
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphones twice as popular as PCs for going online; The fastest-growing [...]
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