Hugh Williams

Editor, DTCDaily

Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh

• Uber’s Subscription Launch Is a Glimpse of Direct-to-Consumer Brands’ Future

  6 years ago News

  

  When Uber launched a new subscription service earlier this month, it joined a long list of digital brands that have sought to drive long-term loyalty using a subscription model. Whilst 'Uber Ride Pass' is currently only being trialled in five [...]

  DTCE-CommerceFMCGTechnology

• Preparing for the Future Consumer with DTC: Q&A with MediaCom

  6 years ago News

  

  The direct-to-consumer (DTC) business model is something on most retailers' minds at the moment. Here, we talk with Liam Brennan, global director of innovation, MediaCom, to discuss how seriously traditional brands should be taking the DTC revolution, how best to incorporate it [...]

  Customer ExperienceDataDTCE-Commerce

• IPA Bellwether Report Shows Weakest Growth in 3 Years

  6 years ago News

  

  Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according to the Q3 IPA Bellwether Report, published [...]

  AdvertisingAudienceDataDisplayE-CommerceMobilePerformanceWebsite

• How the Ad Ecosystem Is Morphing to Address Ad Fraud

  6 years ago News

  

  The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has also caused an ad oversupply that’s left massive amounts of inventory unsold. In this piece, [...]

  Ad FraudAd TechDisplayMartech

• The Incremental Visit: The Opportunity to Measure What Matters

  6 years ago News

  

  Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen the brand’s ad. However, simply measuring total in-store visits of consumers exposed to a digital campaign is not enough to [...]

  Customer ExperienceE-CommerceMeasurementWebsite

• Standards to Achieve Transparency: Q&A with Tim Cadogan, CEO, OpenX

  6 years ago News

  

  In this Q&A, Tim Cadogan, CEO, OpenX talks to ExchangeWire about the progress that has made in terms of transparency, the importance of an industry-wide standard to achieve further progress, and the areas of the industry that are seeing the [...]

  Ads.txtTransparencyTV

• Why Lack of Diversity Is a Ticking Time Bomb for the Media Industry: Q&A with Jenny Biggam, Founder, the7stars

  6 years ago News

  

  As in most industries, the online advertising ecosystem faces the same challenges with diversity. It is apparent there's an issue, but who does the responsibility fall to to do something about it? In this Q&A with ExchangeWire, Jenny Biggam (pictured [...]

  AdvertisingAgencyDiversity

• In-housing, PMPs & Growth of CEE: IAB Europe Assesses the Industry

  6 years ago News

  

  This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: 'European Attitudes to Programmatic Advertising Report' and 'European Programmatic Market Sizing Report'. With both showing unique insight into the programmatic advertising industry, this piece takes an exclusive look [...]

  AdvertiserAgencyPMPPublisher

• Over-Reliance on the Bidstream Is Failing Retailers Looking to Make the Most of Location-Based Advertising

  6 years ago News

  

  Today, using location data as part of ad campaigns is the norm for most retailers – and for good reason. Not only does it enable them to build location-informed audiences, but also to target consumers with the right message, at [...]

  Customer ExperienceDataIn-storeLocationTechnology

• Helping Small Compete with Big: Q&A with eBay Advertising

  6 years ago News

  

  Fresh off the back of announcing the soft launch of their self-serve advertising product, RetailTechNews spoke to Bert Basset (pictured below), EU director of revenue labs, eBay Advertising, to understand more about the product and how it can help small businesses.  RetailTechNews: How does the new [...]

  AdvertiserDataE-CommerceTechnologyWebsite