Hugh Williams
Editor, DTCDaily
Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.Articles by Hugh
Uber’s Subscription Launch Is a Glimpse of Direct-to-Consumer Brands’ Future
When Uber launched a new subscription service earlier this month, it joined a long list of digital brands that have sought to drive long-term loyalty using a subscription model. Whilst 'Uber Ride Pass' is currently only being trialled in five [...]
Preparing for the Future Consumer with DTC: Q&A with MediaCom
The direct-to-consumer (DTC) business model is something on most retailers' minds at the moment. Here, we talk with Liam Brennan, global director of innovation, MediaCom, to discuss how seriously traditional brands should be taking the DTC revolution, how best to incorporate it [...]
IPA Bellwether Report Shows Weakest Growth in 3 Years
Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according to the Q3 IPA Bellwether Report, published [...]
AdvertisingAudienceDataDisplayE-CommerceMobilePerformanceWebsite
How the Ad Ecosystem Is Morphing to Address Ad Fraud
The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has also caused an ad oversupply that’s left massive amounts of inventory unsold. In this piece, [...]
The Incremental Visit: The Opportunity to Measure What Matters
Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen the brand’s ad. However, simply measuring total in-store visits of consumers exposed to a digital campaign is not enough to [...]
Standards to Achieve Transparency: Q&A with Tim Cadogan, CEO, OpenX
In this Q&A, Tim Cadogan, CEO, OpenX talks to ExchangeWire about the progress that has made in terms of transparency, the importance of an industry-wide standard to achieve further progress, and the areas of the industry that are seeing the [...]
Why Lack of Diversity Is a Ticking Time Bomb for the Media Industry: Q&A with Jenny Biggam, Founder, the7stars
As in most industries, the online advertising ecosystem faces the same challenges with diversity. It is apparent there's an issue, but who does the responsibility fall to to do something about it? In this Q&A with ExchangeWire, Jenny Biggam (pictured [...]
In-housing, PMPs & Growth of CEE: IAB Europe Assesses the Industry
This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: 'European Attitudes to Programmatic Advertising Report' and 'European Programmatic Market Sizing Report'. With both showing unique insight into the programmatic advertising industry, this piece takes an exclusive look [...]
Over-Reliance on the Bidstream Is Failing Retailers Looking to Make the Most of Location-Based Advertising
Today, using location data as part of ad campaigns is the norm for most retailers – and for good reason. Not only does it enable them to build location-informed audiences, but also to target consumers with the right message, at [...]
Helping Small Compete with Big: Q&A with eBay Advertising
Fresh off the back of announcing the soft launch of their self-serve advertising product, RetailTechNews spoke to Bert Basset (pictured below), EU director of revenue labs, eBay Advertising, to understand more about the product and how it can help small businesses. RetailTechNews: How does the new [...]
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