Hugh Williams

Editor, DTCDaily

Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh

• Blockchain Can Revolutionise Marketing; US Leads Europe in Smart Home Development

  7 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Blockchain can revolutionise marketing; US leads Europe in smart home [...]

  IoTMobile

• Consumers Equate Ads with Fake News; Email Still Delivering Results

  7 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers equate ads with fake news; Email still delivering results; [...]

  Display

• Changing Channels; Comfort Buying on Smartphones

  7 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Changing channels; Comfort buying on smartphones; and Safety of smart devices.  Changing [...]

  IoTVideo

• Rewarded Over Mandatory Ads; Fake News, Real Concerns

  7 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Rewarded over mandatory ads; Fake news, real concerns; and Investing [...]

  DisplayMobile

• Confusion Around Fake News; Spamming Consumers

  7 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Confusion around fake news; Spamming consumers; and Ad blocking lower [...]

  Ad Blocking

• GDPR Misconceptions; Consolidated Ad Fraud

  7 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: GDPR misconceptions; Consolidated ad fraud; and State of marketing automation. [...]

  Ad FraudAd TechGDPRTrading

• Robots Will Run Our Lives; Millennials Changing Video Viewing Habits

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Robots will run our lives; Millennials changing video viewing habits; [...]

  Display

• Rewarded Video Boosts Retention; Far-Reaching Benefits of AI

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Rewarded video boosts retention; Far-reaching benefits of AI; and Low [...]

  Artificial Intelligence

• Audience IDs on Cross Device; Growth of Digital Assistants

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Audience IDs on cross device; Growth of digital assistants; and [...]

  Cross-Device

• Collaboration on KPIs; Transparency Can Drive Spend

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Collaboration on KPIs; Transparency can drive spend; a generation gap; [...]

  TargetingTransparencyVideo