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Hugh Williams

Hugh Williams

Editor, DTCDaily

Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh

  • Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brexit & Trump cause digital marketers to rethink; AI & [...]

  • Now & Next: Programmatic Audio

    Audio ads are beginning to rival TV ads in terms of reach. The percentage of US adults who listen to podcasts has risen from 11% to 36% in the last decade; the number of monthly digital radio listeners has jumped from [...]

  • The Death of the Cookie; Native In-Feed Rises

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The death of the cookie; Native in-feed rises; SMEs missing [...]

  • Paid Search on the Up; Falling Media Costs Across iOS & Android

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Falling media costs across iOS and Android; Dated martech integration; [...]

  • Apple Beats Expectations for Record-Breaking Quarter

    Apple (NASDAQ: AAPL) yesterday (31st January), announced they have stopped the buck of declining iPhone sales to post record-breaking revenue figures for Q1 2017, ended 31 December, 2016. Financial highlights - The Company posted all-time record quarterly revenue of USD$78.4bn (£62.3bn) - They [...]

  • The 2017 Shopper; Mobile Games Vs Social Apps

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The 2017 shopper; Mobile games vs social apps; and rise [...]

  • Verizon Earnings Fall Amidst Yahoo Deal & Job Losses

    Following obstacles in its acquisition of Yahoo, Verizon Communications Inc. (NYSE: VZ) reported a year-on-year decline in revenue. However, the company’s Internet of Things business increased 21%, compared to Q4 2015. Financial Highlights - Total consolidated operating revenues in fourth-quarter 2016 [...]

  • Reuters Journalism, Media & Technology Trends & Predictions Report 2017

    Publishers see the rise of fake news as a chance for quality journalism to stand out, even as they worry about the increasing power of big tech platforms, finds Reuters Journalism, Media, and Technology Trends and Predictions Report 2017. Key predictions:  - A [...]

  • IPA Bellwether Report Q4 2016

    Companies dismiss ongoing uncertainty by raising marketing budgets markedly at end of 2016, reveals Q4 2016 IPA Bellwether, released this Wednesday (18 January). Report highlights – Growth sustained to extend record run of growth to over four years – Events and online marketing remain [...]

  • The 'Imagination Gap'; Christmas Winners

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The 'imagination gap'; Christmas winners; IoT & VR are priorities [...]