Hugh Williams
Editor, DTCDaily
Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.Articles by Hugh
How the IP Address is Becoming More Relevant to Location
IP addresses, as we know them today, have been around since the 1990s. However, in a world where audience data is more readily available than ever before, the IP address remains one of the most effective forms of data for [...]
Global Development of VR; Longer Content Migrating Rapidly to Mobile
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global development of VR; Longer content migrating rapidly to mobile; Ad [...]
Booming Digital Ad Spend; Millennials & Males Lead the Way with Online Video
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Booming digital ad spend; Millennials and males lead the way [...]
Ad Fraud on Uncertified Apps; Over-Hyped Christmas Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad fraud on uncertified apps; Over-hyped Christmas ads; Waitrose strongest [...]
Now & Next: Content Sharing Platforms
Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users (DAUs). Snapchat isn’t far behind, with 100 million DAUs and a grand total of nine thousand snaps posted every second. [...]
DisplayFacebookIndustry InfrastructurePublisherSnapchatTargeting
App-solute domination; Social Media Ad Growth
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: App-solute domination; Social media ad growth; Broadcasters top completion rates; [...]
UK Biggest Users of Messaging Apps; Biggest Cyber Monday Ever
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK biggest users of messaging apps; Biggest Cyber Monday ever; [...]
Consumers Only Seriously Consider Two Brands; AOV Increasing on Smartphones
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers only seriously consider two brands; AOV increasing on smartphones; [...]
Black Friday: Path to Purchase; The Use of Bad Language
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Black Friday: path to purchase; The use of bad language; [...]
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