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Hugh Williams

Hugh Williams

Editor, DTCDaily

hughwilliams@exchangewire.com
Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh

  • Now & Next: Machine Translations

    News

    With over 6,000 languages spoken worldwide, getting across a brand message in a culturally relevant way is a challenge faced by marketers the world over. This edition of ExchangeWire’s Now & Next feature examines some of the current solutions and [...]

  • More Time Spent on Mobile; Packing an Emotional Punch

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: More time spent on mobile; Packing an emotional punch; Preferred video [...]

  • Discrepancies in Facebook Tracking; Digital Habits of US Voters

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Discrepancies in Facebook tracking; Digital habits of US voters; CTR [...]

  • Mobile Engagement Boosts Facebook Revenues

    News

    Yesterday (2, October 2016), Facebook, Criteo, and Rubicon Project posted their Q3 2016 financial results, for the year ended 30 September. Facebook and Criteo both saw strong results, the latter off the back of the acquisition of HookLogic and a [...]

  • Alphabet's Earnings Beat Analyst Forecasts

    News

    Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while there were also increases in revenue for its ‘Other Bets’ segment. Financial Highlights  “We had a [...]

  • Marketers Have the Appreciation of the C-suite; Video’s Viewability Comes Out on Top

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketers have the appreciation of the C-suite; Video’s viewability comes [...]

  • Apple Exceeds Expectations on Back of Strong iPhone 7 Plus Sales

    News

    Apple Logo

    Apple yesterday (25 October) announced financial results for their fiscal 2016 fourth quarter ended 24 September, 2016. Stronger than expected iPhone sales meant that the company exceeded analysts' expectations. Despite this, the results marked the third quarter where Apple posted [...]

  • Slipping Footfall; Trust Issues Over Data

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Slipping footfall; Trust issues over data; Millennials drive online travel bookings; [...]

  • Dominance of native; Mobile in the Morning

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Dominance of native; Mobile in the morning; Obstacles to online; and [...]

  • IPA Bellwether Report Q3 2016

    News

    Marketing budgets revised up to the highest rate in over two years as marketers hold nerve in face of Brexit uncertainty, reveals the IPA Bellwether report Q3 2016, released this Wednesday (11 October). Report Highlights -Record run of upward budget revisions extended [...]

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