Hugh Williams
Editor, DTCDaily
Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.Articles by Hugh
Successful Audience Modelling: Retail Data as a Catalyst for Creativity
In this piece, Lars Engelbrecht, director, ad operations and solutions, Retail Media Group (pictured below), tells RetailTechNews how advertisers have increasingly come to understand that it generally makes little sense to roll out campaigns using a scattershot approach. Pure branding [...]
Through the Looking Glass – a VR/AR Wonderland for Retail?
The concept of virtual reality (VR) as a serious commercial concept has been brewing for well over a decade, with the technology regularly heralded as the next big step in gaming, entertainment, and design. In this piece for RetailTechNews, John [...]
Augmented RealityE-CommerceIn-storeRetailTechReviewVirtual Reality
Amazon's Could Represent 10% of All Retail by 2020; Walmart Beats Amazon to Flipkart Deal
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon's Could Represent 10% of All Retail by 2020; Walmart [...]
Organisations Struggling to Activate Their Data; Similarities Between Sainsbury’s & Asda Customers
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Organisations Struggling to Activate Their Data; Similarities Between Sainsbury’s & Asda Customers; and The Battle for Mobile Wallet Dominance Continues. Organisations Struggling to Activate Their Data While sales and [...]
Defining Your Omnichannel Approach – Q&A with Magento Commerce
Although omnichannel has long been a buzzword in retail, implementing a successful omnichannel strategy is something which more often than not proves easier said than done. In this piece, RetailTechNews and Brian Green, head of EMEA sales, Magento Commerce, discuss [...]
Upper vs Lower Funnel: What Native Advertising Can Do for Retail Performance
In a challenging market, where almost a fifth of retailers are issuing profit warnings, marketers need to extract maximum performance from every penny of their advertising budgets. In this piece for RetailTechNews, Ally Stuart, managing director EMEA, Sharethrough, outlines that, to [...]
How Retailers Can Activate Tomorrow’s AI Marketing Technology – Today
In this piece, Grant Coleman, VP and market director, Emarsys UK, tells RetailTechNews how, today, customers enjoy more purchasing options and control than ever before. A shift in the balance of power from brand to customer has triggered a period of [...]
Amazon’s Multibillion-Dollar Advertising Business; Amazon Smashes Wall Street Expectations
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon’s Multibillion-Dollar Advertising Business; Amazon Smashes Wall Street Expectations; and [...]
UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More; and UK Consumers Believe AR Influences Purchasing. UK Consumers to Trigger Data Privacy [...]
The Challenges of Change: Q&A with World Wide Technology
Retailers have known for years that to stay ahead of the game, they must improve their technological capabilities. However, some retailers have adapted to this change better than others. In this Q&A with RetailTechNews, Matt Sebek (pictured below), VP of [...]
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