Hugh Williams

Editor, DTCDaily

Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh

• The Digital Revolution Is Here – Q&A with One iota

  7 years ago News

  

  The change digital technology is driving in retail is there for all to see. However, while some retailers are diving in at the deep end, others are only dipping their toes in the water for now. In this Q&A with [...]

  Augmented RealityCustomer ExperienceE-CommerceIn-storeInvestmentOmnichannel

• Ad Spend Grows for 8th Consecutive Year – The Industry Reacts

  7 years ago News

  

  UK ad spend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. The final three months of 2017 saw expenditure grow 6.2% in Q4 2017 over the same period [...]

  Ad TechAdvertiserAudioBrand SafetyInvestment

• T-1 Month: GDPR Tips & Tricks for Your Sprint Towards the Deadline

  7 years ago News

  

  With GDPR less than a month away, retailers are battening down the hatches in preparation for the regulations. In this piece, Judy Boniface (pictured below), CMO, Mailjet, tells RetailTechNews how businesses can be preparing themselves, as the deadline looms ever closer. If [...]

  DataGDPRTechnology

• The Rise of Conversational Marketing: Q&A with iAdvize

  7 years ago News

  

  Even though more sales are taking place online, shoppers have as many questions to ask as when they went in-store. This Q&A with Marie Sagarzazu (pictured below), UK country manager, iAdvize, looks at how conversational marketing tools can fill this gap, and [...]

  AICustomer ExperienceDataE-Commerce

• Amazon Taking More of Retailers’ Budgets; Walmart vs Amazon in India

  7 years ago News

  

  RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Taking More of Retailers’ Budgets; Walmart vs Amazon in [...]

  AmazonAudienceDataE-CommerceMobileTechnology

• More Than Half of Retailers Not Ready for GDPR; IT Chiefs Admit Their Firms Need Help with AI

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Than Half of Retailers Not Ready for GDPR; IT Chiefs Admit Their Firms Need Help with AI; and Access to In-Store Mobile Technology [...]

  AudienceCustomer ExperienceDataE-CommerceGDPR

• Keeping Mobile Users ‘Appy – 3 Steps to Lifetime Engagement on M-Commerce

  7 years ago News

  

  In this piece for RetailTechNews, Ruth Manielevitch (pictured below), director of business development, Taptica, outlines the keys to keeping mobile app users engaged. There are literally billions of smartphone users. There are an estimated seven billion people occupying the planet now, [...]

  DataE-CommerceM-CommerceMobileTechnology

• Retargeting – The Gift That Keeps on Giving

  7 years ago News

  

  As the saying goes, it’s the thought that counts. But when it comes to seasonal sales, it seems that UK consumers are willing to go the extra mile and reach for their wallets to celebrate national days and holidays. With [...]

  Ad TechAudienceDataE-CommerceTechnology

• IPA Bellwether Report Shows Muted Ad Spend Ahead of GDPR: The Industry Reacts

  7 years ago News

  

  Market budget growth lost further momentum during the first quarter of 2018, according to the IPA Bellwether report published last Wednesday (18 April). In fact, budgets are growing at the slowest rate since recordings began in 2016. Report highlights - Internet [...]

  Ad FraudAd TechAugmented RealityDataDigital MarketingInvestment

• Could Voucher Codes Be the Key to Help Advertisers Unlock a Post-GDPR Audience?

  7 years ago News

  

  In this piece for RetailTechNews, Stuart Austin, programmatic consultant, Uniqodo, explains how the online advertising industry has grown off the back of a sea of data. However, with the European GDPR legislation coming into force on 25 May 2018, the tide [...]

  DataE-CommerceGDPR