Hugh Williams
Editor, DTCDaily
Hugh Williams joined ExchangeWire in July 2016 as senior data analyst. He works on the ExchangeWire Research product, which was launched in 2014. Hugh helps oversee all research projects, from survey design to data analysis, and is the author of ExchangeWire’s Now & Next feature. He holds a Bachelor’s degree in History and Business from the University of Newcastle.Articles by Hugh
Always-On Sales Are Damaging Profits; Rift Between Brand Offerings & Consumer Desires
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Always-On Sales Are Damaging Profits; Rift Between Brand Offerings & Consumer Desires; and Adopt AI or Die. Always-On Sales Are Damaging Profits Retailers should consider [...]
Personalisation In the Luxury Space: Q&A with Tateossian
Personalisation and customer experience have always been paramount in the luxury sector. However, with the shift to e-commerce affecting this space as much as any other, luxury brands are having to find a way to match their offline offerings in [...]
attributionDataE-CommerceIn-storeInvestmentPersonalisationTechnology
Why Digital Transformation Requires a Cultural Shift
Digital innovation, a well-managed omnichannel offering, and an ability to understand the individual shopper should be at the heart of any digital-first strategy, writes Meyar Sheik, CEO and founder, Certona. For many retailers, this will require a dramatic cultural shift [...]
Shopping on Social: Q&A with Shopify
The way we research products is changing, with shoppers spending more time examining products through social channels. This has created an opportunity for brands to sell their products on the same platforms, making the buying process as simple as possible. [...]
Becoming a Store of the Future – What’s Stopping You?
The world of retail has reached a tipping point in the last few years. High-street retailers have been suffering at the hands of e-commerce; and the situation shows no sign of improving as we move further into 2018, with Toys [...]
Leveraging Your Shoppers Most Recent Behaviours – Q&A with Rockerbox
As creating a relevant, personalised experience for your customers becomes more important, there is an increasing gap in the market for technology that can identify and activate audiences based on their most recent online activity. This is what Rockerbox have been [...]
Ad TechAudienceDataE-CommerceInvestmentMobilePersonalisationTechnology
Trump vs Amazon; Game of Mergers; Amazon to Rival Walmart’s Flipkart Bid
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Trump vs Amazon; Game of mergers; and Amazon to rival [...]
Launch of 'Branding to Store' Format; Yandex Launch New Payment Service
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: TabMo & adsquare Launch ‘Branding to Store’ Ad Format; Yandex.Checkout to Provide Online Stores with Instalment Payments; and Shop Direct & Pindrop [...]
The Power of Couponing; Millennials Turning to Online Reviews
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: The Power of Couponing; Millennials Turning to Online Reviews; and An Eggcellent Easter. The power of couponing Nearly two-fifths of US grocery shoppers have [...]
Challenging All Types of Data Used in Programmatic
In this piece, Ivan Guzenko (pictured below), CEO, SmartyAds, outlines that the whole concept of programmatic advertising is based on accessible user data, allowing brands to deliver their messages exactly to the right audience. Therefore, the programmatic buying model is the [...]
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