John Still
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Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
What’s the State of Retail Media in 2025?
In this op-ed, Matt Farrington, president, trading & investment, APAC at Dentsu dives in to the state of retail media, and the challenges and opportunities for the year ahead… Matt Farrington, President, Trading & Investment, APAC, Dentsu As we were expecting, 2024 [...]
ATS Singapore, London and Tokyo 2025: What to Expect
Our ATS events series is back for 2025, landing in three global hubs: Singapore, London, and Tokyo. Here’s what to expect, and where to get your tickets... The events bring together industry leaders to discuss the latest trends and innovations in [...]
Is Attention the measurement 'silver bullet'?
Attention metrics have been gaining traction - could this be the year they become a staple of effective measurement? Mark Smith takes a look… Metrics like reach and viewability have long been standard-bearers for assessing the impact of marketing content. But there [...]
DeepSeek, OpenAI and the AI Bubble: Is the Growth Sustainable?
Artificial intelligence (AI) is having a transformative impact on industries like ad tech, but can the current rate of advancement be maintained? Journalist Mark Smith takes a look… The unpredictability of the industry’s immediate course was outlined in dramatic fashion only [...]
Q4 in Ad Tech: M&A is So Back
In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q4 2024, and how ad tech M&A made headlines as the year wrapped up After a fairly tepid few years, the ad tech [...]
2025 Predictions: OOH, DOOH, and Beyond
As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now [...]
"The CTV environment is particularly challenging": Samba TV's Jay Fowdar on Omni-channel Effectiveness
We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in omni-channel planning. Jay also shares insights into how first-party data that leverages TV viewership data and postcodes is an innovation that [...]
2025 Predictions: Contextual Advertising
Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising landscape is evolving at breakneck speed, with [...]
"Data should always be in service of delivering better outcomes.": Q&A with Vincent Niou, Skeleton Key
Accompanying the launch of The State of Data and Tech Maturity for Brands in APAC, we speak to Vincent Niou, founder of Skeleton Key to discuss key findings from the report, how brands can take action upon these insights, and [...]
2025 Predictions: Innovation
As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial intelligence to CTV, these innovations present both opportunities and challenges. Emerging technologies such as generative AI are reshaping content creation and [...]
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