John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
2025 Predictions: OOH, DOOH, and Beyond
As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now [...]
"The CTV environment is particularly challenging": Samba TV's Jay Fowdar on Omni-channel Effectiveness
We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in omni-channel planning. Jay also shares insights into how first-party data that leverages TV viewership data and postcodes is an innovation that [...]
2025 Predictions: Contextual Advertising
Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising landscape is evolving at breakneck speed, with [...]
"Data should always be in service of delivering better outcomes.": Q&A with Vincent Niou, Skeleton Key
Accompanying the launch of The State of Data and Tech Maturity for Brands in APAC, we speak to Vincent Niou, founder of Skeleton Key to discuss key findings from the report, how brands can take action upon these insights, and [...]
2025 Predictions: Innovation
As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial intelligence to CTV, these innovations present both opportunities and challenges. Emerging technologies such as generative AI are reshaping content creation and [...]
"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap
We meet Sarah Mackinnon, product marketing director, Pentaleap and Andrew Lipsman, founding advisor & strategist, Colosseum Strategy to discuss the opportunity of retail media, and hear about their latest research. Tell us about your new retail media report and what you wanted [...]
The Stack: Ad Tech M&A is Back
This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [...]
AcquisitionAd NetworkAppleCommerce MediaCTVFacebookGoogleMeta
‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta
We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement? Retail media technology presents [...]
BrandsCommerce MediaecommercePersonalisationRetailRetail MediaRevenue
“The only way to reach CTV’s potential is through programmatic”: Zuzanna Gierlinska, MiQ
In this Q&A, MIQ’s UK CCO and newly-crowned Ad Tech Personality of the Year, Zuzanna Gierlinska joins us to discuss how marketers can get the best from CTV. What are the key strategies marketers can implement to fully unlock the potential [...]
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