John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
SVB: What Happened and What Happens Next?
It’s been a rollercoaster few days for the tech world, as the downfall of Silicon Valley Bank (SVB) - the second-largest US bank crash ever - plunged the future of thousands of companies, from startups to conglomerates, into immediate doubt. Interventions [...]
‘We haven’t moved with the times’: Have your Say on the State of Privacy
In our latest in-depth look at our Industry Review pillars, we break down the major talking points around privacy, and how the next 12 months might play out. Despite Google’s continual can-kicking, third-party cookie deprecation does seem to be on the [...]
"Web3 is set to disrupt loyalty": have your say on the future of the industry
In our latest in-depth look at our Industry Review pillars, we look at what’s redefining the future of the media, marketing and ecommerce sectors. Will Web3, pdOOH or audio make waves? What’s the future of your area of the industry? Will [...]
'The Inevitable Disruption of an Inefficient System': State Your Case on Sustainability
ExchangeWire’s Industry Review returns in May 2023. One of our key themes is sustainability, an issue that the industry can't, and shouldn't, ignore. As all industries are encouraged to look at their own impact on the environment, advertising is looking more [...]
'A Recalibration is Overdue': have your say on measurement, attention and context
ExchangeWire’s Industry Review returns in May 2023, and there’s still time for you to lead the discussion. We’re taking a look at each of our industry-defining themes this week, starting with measurement, attention and context. Getting the big decisions right matters, [...]
“People care about Web3 now.”: a discussion with Ben Putley, Alkimi Exchange
Web3’s practical applications are already being felt across various industries. From finance and healthcare to education and gaming, Web3 is providing new opportunities for individuals and businesses to communicate, interact and transact. Advertising is no different, and Alkimi Exchange sits at [...]
Cautious optimism and careful strategy: IPA Bellwether Q4 2022
IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [...]
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