John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
Cautious optimism and careful strategy: IPA Bellwether Q4 2022
IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [...]
Clean rooms, walled gardens and identity: ad tech at CES 2023
The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [...]
The Stack: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority
This week: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority Regulation continued to make the headlines this week; Epic Games agreed to pay a settlement of $520m over a variety of allegations regarding privacy and [...]
ESG: predictions for sustainability in 2023
While conversations around ESG have increased in recent months, discourse around whether ad tech truly recognises its responsibility to address its impact on the environment remains without consensus. So, what will advance the ESG cause in 2023? In our latest [...]
ExchangeWire’s 2023 predictions
December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]
Ad SpendAudioAutomationContextualCTVDOOHESGGamingIdentityIndustry InfrastructureOOHPredictionsPrivacyRetail MediaWalled GardensWeb3
IPA Bellwether Q3 22: Marketing Budget Growth Slows Amid Economic Turmoil
A growth slowdown, budget cuts and a downbeat outlook were the headlines from the latest IPA Bellwether report, framing an industry in a subdued mood, and continuing along the path laid out in Q2. The report was one of small adjustments [...]
DMEXCO 2022: What the Industry Thought
Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in ad tech, media, and marketing. But what did the attendees make of the event? What were [...]
Why ESG is Vital to the Future of Ad Tech: Q&A with Julie Selman, Magnite
As the world faces a reckoning with climate change and a global energy crisis, leaders across industries are evaluating new ways to decrease their carbon footprint and environmental impact. Meanwhile, recent social justice movements have shed light on equity and [...]
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