John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
Digest: Spotify Tests New Ad Exchange
News in brief: Spotify gets into the ad exchange business; Nvidia expanding into India's AI market; LinkedIn fined for breaching privacy rules Spotify is testing a new ad exchange, called Spotify Ad Exchange (SAX), to boost its automated ad offerings, focusing [...]
Seedtag’s Seraphina Davey on How Premium Content Providers Can Continue to Thrive in a Privacy-first World
In this Q&A, we chat with Seraphina Davey, global senior vice president of Publisher Partnerships at Seedtag, to discuss the world of premium content and how it can thrive in a privacy-conscious ecosystem. How can the industry maintain a privacy-first approach, [...]
Examining Instream vs Outstream Video Ads with Teads’ Charlotte Cook-Anderson
In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream Video advertising plays a pivotal role in brand storytelling and audience engagement. With the rise of mobile and social platforms, the debate [...]
Industry Review 2025: Retail Media's Year?
ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. Is this the year of retail media? In 2024, Retail Media rose to become a playing field with ‘eye-watering margins’ [...]
Industry Review 2025: A Big Year for Publishers
ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for a pivotal year for publishers of all sizes How has the publishing world adapted to fragmented platforms, changing audience demands? As AI cuts [...]
Industry Review 2025: Putting Purpose Front and Centre
Purpose seems to have replaced sustainability as a key term for the industry. Want to have your say on how it will impact the ad tech ecosystem in 2025? Did we reach peak ‘green’ in 2023? Sustainability was spoken about at [...]
Industry Review 2025: Curation's Time to Shine?
Curation is causing much discussion across the industry at the moment, and it's one of our key pillars for Industry Review 2025. Want to have your say? Some believe it has the potential to become a one-size-fits-all solution for ad targeting. [...]
Industry Review 2025: A Privacy-First World?
Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on everyone's minds - will it define 2025? Cookies are staying, but the privacy toothpaste is well and truly out of the [...]
Industry Review 2025: CTV, Gaming and the Future of Entertainment
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more. CTV is one of the hottest topics in the industry, [...]
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