John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
Industry Review 2025: CTV, Gaming and the Future of Entertainment
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more. CTV is one of the hottest topics in the industry, [...]
Addressable TVAudioCTVDOOHGamingIndustry ReviewOOHProgrammatic TVTV
Industry Review 2025: Time for Attention to Pay?
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at attention - is it the measurement of the future? Headlines are meant to grab attention, but in 2024 it’s [...]
Industry Review 2025: The Rise and Rise of AI?
ExchangeWire’s Industry Review is back, as we look at the top trends for an pivotal year. Today, we’re taking a look at AI - can its rise and rise continue? A year on from AI’s mainstream, headline grabbing emergence, the media [...]
Industry Review 2025: What You Need to Know
ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2025, globally. [...]
AIAttentionCurationIndustry ReviewPrivacyPublisherRetail Media
Q3 in Ad Tech: Trials and Tribulations
In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3 2024. What made headlines over summer? It’s hard to look anywhere other than Google’s legal wranglings as we look back at [...]
Ad TechAddressabilityATS LondonCookielessCurationFirst-Party DataGoogleRegulation
IPA Bellwether Q3 2024: Caution Prevails
The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14 quarters due to uncertainty surrounding the Autumn Budget. What does the industry think? The net balance for marketing budget revisions dropped [...]
Reddit introduces AI ad features; Channel 4 revamps platform
In today's Digest: Reddit introduces AI ad features; Channel 4 revamps platform; Zeta Global to buy LiveIntent Reddit, a popular social media platform known for its engaged user base, has introduced new advertising features that are set to revolutionise the digital [...]
“Most companies in retail media have hit some kind of ceiling,” Defining the Future of Commerce with Andreas Reiffen, Pentaleap
Retail media is emerging as a powerful tool for retailers and brands, transforming how they connect with consumers and generate revenue. To delve deeper into this growing trend, we spoke to Andreas Reiffen, CEO and founder of Pentaleap. One of the [...]
DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media
DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on [...]
Follow ExchangeWire