John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories
The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read on to discover who's made the cut... ExchangeWire's The Wires Awards has become a hallmark event in the ad tech industry. [...]
What Google’s Trial Means for Ad Tech
As the ‘trial of the century’ approaches, what impact could Google vs the US Department of Justice have on the ad tech industry? In recent years, Google has faced mounting scrutiny over its alleged anticompetitive practices. This is now coming to [...]
Brazil Blocks X; Oasis 'Dynamic Pricing' Uproar
News in Brief: X Blocked in Brazil; Dynamic Pricing to be Investigated after Oasis Fiasco Our top story today takes us to Brazil, where millions of users have found themselves shut out from one of the world’s most popular social networks, X. [...]
Google v Yelp; Telegram falls foul of EU regulators; Retail Media Spend Growing
Yelp is taking Google on, Telegram falls foul of EU regulators, and retail media spend growing.. Yelp is taking on Google in a legal showdown. Yelp is suing Google, claiming the tech giant uses its dominance in web searches to push [...]
OOH and Sport: the Perfect Match?
Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [...]
“Adherence to consumer privacy demands is non-negotiable.”: Jamie Toward of Teads on Privacy, Targeting, and Cookies
Jamie Toward, head of data UK & Netherlands at Teads, joins us to discuss the cookie continuation, the current data landscape, and why cookieless should be full-steam ahead regardless. Given the evolving data landscape, how can advertisers adapt strategies to maintain [...]
Publisher Chat: The Impact of AI
As artificial intelligence (AI) continues to reshape industries worldwide, publishers face an array of challenges that threaten to redefine their traditional roles and operations. The age of AI brings with it a myriad of opportunities for innovation and efficiency, but [...]
Fighting AI with AI: Is This The Future Of Brand Safety?
Industry expert Zuzanna Gierlinska reflects on the importance of considering brand safety while making strides with AI. Cannes Lions 2024 may seem like a hazy, rosé-tinted memory now, but among all the discussions on La Croisette, two key themes stood out [...]
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