John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
ATS Singapore - The Countdown is On
We’re counting down to ATS Singapore on July 3rd. Here’s some of the highlights to expect from our annual APAC extravaganza. ATS Singapore is back for 2024, and as usual we’ve got a jam-packed agenda cutting to the heart of the [...]
AUDIENCES’ Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy
In this interview, Rob McLaughlin, founder and CEO of AUDIENCES takes a look at the competitive advantage first-party data can provide, expanding on how both advertisers and publishers can capitalise on it. He also discusses how marketers can ensure they [...]
Privacy Sandbox: What Happens Next?
Cookie deprecation has once again been kicked down the road. So how are the industry preparing for the drawn-out demise? Is privacy still a priority? John Still asks an expert panel. So, cookie deprecation is no longer imminent. When Google announced [...]
"CTV’s main challenge is the knowledge gap.”: Teads’ Dan Black on TV’s Place in Omnichannel Advertising
In association with Teads We met Teads’ head of CTV, Dan Black, to hear about the challenges facing advertisers looking to get into CTV, and what the major trends and opportunities in the space are. Connected TV (CTV) is emerging as a [...]
How Tech Can Redefine the Big Match Experience for Sports Fans
As sport fanbases become more and more global, how can advertising help cater to the hardcore fans across different timezones. Cyril Louis, Global Executive Creative Director, LePub Singapore Giwoun Park, Marketing Director, HEINEKEN Korea discuss the power of sport, and [...]
The Evolution of Retail Media: Industry Q&A
We ask our ATS Singapore speakers how they see the retail media space evolving and growing, and look at the opportunities and challenges in the nascent space. Retail media: the convergence of advertising and commerce within the retail environment. As more [...]
The Stack: OpenAI Sued by Eight Newspapers; Friday's MadTech Daily
This week on The Stack: AI Faces More Legal Wranglings; Twitch Moves Into Short-Form Video; Friday's MadTech Daily AI came under the spotlight again this week: OpenAI and Microsoft are being sued for copyright infringement. The case has been brought forward by eight [...]
Impact, Results, and Simplicity: The Wires Judges Share Their Thoughts On Crafting a Winning Entry
Entries for the The Wires Awards are now open, as we prepare to celebrate the very best in the digital marketing industry. The Wires Global recognises the best use of digital media, marketing, and commerce. Placing a particular focus on ad [...]
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