John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
Does the Ad Industry Take Sustainability Seriously?
In an era where climate change looms large and consumers increasingly demand ethical accountability, the ad industry stands at a crossroads: does it prioritise profits or planet? On Earth Day, we delve into this critical question, probing the complex relationship [...]
Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA
In the first of our new quarterly wraps, head of content John Still takes a look at the events that have defined Q1 2024. Let’s see what's made the headlines since January. Q1 2024 is in the books, and in much [...]
Privacy Sandbox and the Countdown to Cookieless
We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until autumn 2024. In that time, Google’s Privacy Sandbox, the final phase [...]
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The Wires 2024: Entries Now Open
The Wires Awards are back for 2024, celebrating the very best in the digital marketing industry. Each year The Wires recognises the best use of digital media, marketing, and commerce. Placing a particular focus on ad tech and martech, the ceremony [...]
Metric-ulous Madness: Can Measuring Everything in Digital Advertising Hold Back Business Growth?
Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In this Q&A, Ellie Lane, head of client strategy at Quantcast, explores how [...]
Predictions 2024: Innovation
In the latest in our Predictions series, we take a look at what the major innovations of the next twelve months could be. A broad category to look at, AI, identity, and sustainability all feature highly on our industry experts predictions [...]
ExchangeWire 2024 Predictions: What’s Making an Impact in Ad Tech?
The festive season comes with many traditions - presents, songs, excessive indulgence, and of course, end-of-year predictions pieces. So just as the nights draw in, trees are decorated and presents wrapped, our industry has started looking ahead, making plans, and allotting [...]
Cedara Partners with SRI and Alliance Digitale to Offer Standardised Media Carbon Measurement for the Industry
Today (November 7, 2023), Cedara, The Carbon Intelligence Platform, is proud to announce the adoption of the SRI framework produced by SRI and Alliance Digitale. As part of their commitment to environmental sustainability and accountability, Cedara has moved all media [...]
"We are just starting to see what is possible": Lemma's Ryan Pestano on curation and Programmatic DOOH across APAC
Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how curation can enhance OOH advertising, and the benefits of a data-driven [...]
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