John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
Maximising Attention, Measuring Success: Q&A with Mark Slade, Digital Turbine
In this exclusive Q&A live from ATS Singapore 2023, Mark Slade, MD at Digital Turbine discusses how attention has evolved into the hottest metric in ad tech and how the industry is utilising it across mobile, gaming and more. How has [...]
Industry Review 2024: Making Attention Pay
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Next up, can attention come to define an era and help wean the industry off vanity metrics? The battle for attention has never been fiercer. This [...]
Industry Review 2024: Sustainability - time to take responsibility
ExchangeWire’s Industry Review is back. Forget well-meaning platitudes: it’s time for genuine action on our industry’s environmental and social impact. Sustainability and DEIB are fundamental to the marketing and advertising industry. Not only do all businesses in the industry have to [...]
Industry Review 2024: Can Gaming Reach its Potential?
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Gaming is one of the world’s most popular forms of entertainment - is the ad industry realising its potential? Gaming has become a major source [...]
Industry Review 2024: What's the Future of TV?
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive area of interest - but what really defines the medium? The Future of TV is one of our eight key pillars [...]
Industry Review 2024: Curation’s Time to Shine?
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Curation is a hot topic - how will it develop? Curation is the framework for modern programmatic buying and selling. It will enhance existing inventory, [...]
Industry Review 2024: Retail Media to Continue Stellar Rise?
ExchangeWire’s Industry Review is back, where we take a look at the top trends for an era-defining year. Retail media promises ‘eye-watering’ margins – will it continue to grow in 2024? In 2023, Retail Media rose to become a playing field [...]
Industry Review 2024: The Cookieless Future is Here
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. As third-party cookies finally crumble, where are the major opportunities for post-cookie technology? This is it, the year of third-party cookie deprecation. The industry must [...]
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