John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
The Wires 2024: Entries Now Open
The Wires Awards are back for 2024, celebrating the very best in the digital marketing industry. Each year The Wires recognises the best use of digital media, marketing, and commerce. Placing a particular focus on ad tech and martech, the ceremony [...]
Metric-ulous Madness: Can Measuring Everything in Digital Advertising Hold Back Business Growth?
Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In this Q&A, Ellie Lane, head of client strategy at Quantcast, explores how [...]
Predictions 2024: Innovation
In the latest in our Predictions series, we take a look at what the major innovations of the next twelve months could be. A broad category to look at, AI, identity, and sustainability all feature highly on our industry experts predictions [...]
ExchangeWire 2024 Predictions: What’s Making an Impact in Ad Tech?
The festive season comes with many traditions - presents, songs, excessive indulgence, and of course, end-of-year predictions pieces. So just as the nights draw in, trees are decorated and presents wrapped, our industry has started looking ahead, making plans, and allotting [...]
Cedara Partners with SRI and Alliance Digitale to Offer Standardised Media Carbon Measurement for the Industry
Today (November 7, 2023), Cedara, The Carbon Intelligence Platform, is proud to announce the adoption of the SRI framework produced by SRI and Alliance Digitale. As part of their commitment to environmental sustainability and accountability, Cedara has moved all media [...]
"We are just starting to see what is possible": Lemma's Ryan Pestano on curation and Programmatic DOOH across APAC
Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how curation can enhance OOH advertising, and the benefits of a data-driven [...]
Maximising Attention, Measuring Success: Q&A with Mark Slade, Digital Turbine
In this exclusive Q&A live from ATS Singapore 2023, Mark Slade, MD at Digital Turbine discusses how attention has evolved into the hottest metric in ad tech and how the industry is utilising it across mobile, gaming and more. How has [...]
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