John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
IAS Drives Superior Media Efficiencies for Vinda Malaysia
Integral Ad Science (IAS), a leading global media measurement and optimization platform, published a case study in Malaysia with Vinda, one of Asia's largest Fast Moving Consumer Goods (FMCG) companies for hygiene products. By partnering with IAS, Vinda Malaysia was able [...]
How CTV is Reshaping the Marketing Landscape: Q&A with Arla Foods' Lucy Gausden
In this exclusive Q&A, Lucy Gausden, programmatic specialist for The Barn at Arla Foods, discusses how marketers are leveraging CTV into omnichannel strategies, how the medium has benefitted Starbucks in campaign execution and measurement, and how other forms of digital [...]
What to Expect at ATS London 2023
One of ExchangeWire’s flagship events, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking. In a first for ATS, this year’s event is split into [...]
Meta Announces AI Sandbox for Advertisers; Twitter Appoints New Chief
In today's ExchangeWire news digest: Meta announces a new AI tools for advertisers; Linda Yaccarino replaces Elon Musk as Twitter's CEO; and News Corp reports reduced revenue for Q1 2023. Meta doubles down on AI with sandbox As part of its renewed [...]
RevOps Barometer H1 2023: What the Industry Thinks
Back again for 2023, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. The H1 2023 report is released amid a tricky time for the industry, with a prevailing [...]
IPA Bellwether Q1 2023: Strong Growth in Marketing Budgets
Reasonably good news for the industry this morning, as the IPA Bellwether Q1 2023 report shows that companies’ total UK marketing budget growth is at its strongest since Q2 2022. Despite a challenging economic environment, upward revisions of a 8.2% [...]
Unlocking the True Revenue Potential of Retail Media
In this exclusive byline, Julie Jeancolas, Global Head of Product, Strategy & Partnerships - Retail Media & Personalisation at dunnhumby outlines how retailers can make the most of the rapidly growing retail media opportunity. How fast things change. As recently as [...]
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