Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
GDPR’s First 100 Days: What’s Next for the Industry?
On 2nd September, GDPR legislation passed the 100-day mark. You’d be forgiven for missing the occasion; nestled surreptitiously amongst the noise of ‘Back to School’, the first three months of compliance have passed largely without note. In this piece for [...]
Digital Transformation Is Hard & Getting Harder: Q&A with Cadi Jones, Commercial Director EMEA, Beeswax
As Cadi Jones (pictured below), the former commercial innovation director at Clear Channel International, announces today (Monday, 10 September) that she has joined Beeswax as commercial director in EMEA, ExchangeWire speaks with her about her new role, the value of independent ad [...]
Oath Unifies Its Ad Tech Products Under One Brand
Today (10 September) Oath, a subsidiary of Verizon, has announced the launch of Oath Ad Platforms, its simplified suite of intelligent advertising and publishing solutions globally. ExchangeWire spoke with Simon Halstead, head of open demand international; Lewis Sherlock, head of [...]
OTT Is Going to Remake the Entire Ad Tech Industry: Q&A with Ari Lewine, CSO, TripleLift
The future is bright; the future is ad tech. Ahead of taking the stage at ATS London on Monday, 10 September, where he will join a panel to discuss why the future is independent ad tech, Ari Lewine (pictured below), [...]
Connected TV: The Key to the Cross-Device World
Connected TV is shaking up the advertising world. In the last five years, there’s been an increase of 100 million CTV sets every year, globally. And in the UK, it’s growing at a rate of knots, with ad revenue on [...]
What Is Holding Programmatic Back from Mainstream Dominance?
At first glance, programmatic holds a dominant position in the advertising ecosystem, with escalating spend expected to reach £4.5 bn in the UK next year, representing almost 85% of digital display. In this piece for ExchangeWire, Tim Webster, CSO and co-founder, The [...]
Independent Publishers: Overcoming Challenges of Focusing on Content & Monetisation
It's tough being a publisher. Challenges around quality, transparency, and monetisation, to name but a few, mean that publishers have a lot to deal with. ExchangeWire speaks with Pressian Karakostov, CEO, PubGalaxy about some of these challenges, and how the industry [...]
How the California Consumer Privacy Act Aims to Put an End to the Data Wild West
Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected – it rather depends on who you ask. However, what it has done, is set the wheels in motion for other countries, [...]
Using Data Science to Understand the Quantity & Diversity of YouTube Content
Data science has increasingly been at the forefront of developments in advertising and marketing technology; and with very good reason. In the video space, data science is a crucial element for ensuring brand objectives are met against billions of data [...]
AI-Driven Voice Branding Moving Up the Agenda in the Martech Mix
Predictions about how the Internet of Things will radically change consumer lifestyles have often included a ‘conversation with the fridge’. Advances in connectivity and AI-driven voice technology could enable consumers to do their weekly grocery shop through voice commands to [...]
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