Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Grabbing Gamers & Gaining Visibility with Rewarded Video
Awareness campaigns are a critical tool for new and established brands alike. The focus of these campaigns isn’t immediate click throughs and conversions; instead, it is on building brand recognition and consumer retention. Traditional awareness campaigns might include TV advertising [...]
Holding Companies Likely to Diversify to Protect Market Position: Q&A with James Kesner, Results International
Mergers and acquisitions within ad tech and martech are firmly in the spotlight at the moment, with some very interesting moves happening across the space. Following the release of their H1 marcoms M&A analysis, James Kesner (pictured below), director of [...]
Take Your Game to the Next Level: App Retargeting for Retention in Gaming
It would be foolish to underestimate the power of app retargeting to engage with your mobile gaming app users. As a consumer, you may think of retargeting as being followed around the web by the image of a pair of [...]
The Fundamentals of App Store Optimisation & the Black Hat Tactics to Avoid
What is App Store Optimisation (ASO) and are mobile gaming developers making the most of it to maximise app-store visibility and potential installs? TheGamingEconomy speaks exclusively with Katerina Zolotareva (pictured below), marketing and customer success manager, TheTool, about how to [...]
Publishers' Response to Buy-Side Algorithms & Low Competition for Their Inventory
Considering the rapid development of buy-side audience targeting technologies, publishers do, and will, continue to rely on programmatic as the primary way to generate advertising revenue for their business. In this piece for ExchangeWire, Alex Kharitoshin, marketing and product director, Roxot, [...]
We're in the Earliest Days of Data-Driven Creative Personalisation : Q&A with John Nardone, CEO, Flashtalking
Following Flashtalking's recent acquisition of Spongecell, ExchangeWire speaks with John Nardone, CEO, Flashtalking, about why creative needs to be a crucial part of the process, when it comes to achieving personalisation. ExchangeWire: Flashtalking recently merged with DCO specialist Spongecell. What does [...]
Brands, Platforms & Data: The 21st Century Brand Imperative
Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why we need to stop referring to brands as advertisers, in the new age of direct-to-customer relationships. At #ATSS18 a few [...]
Last-Click Attribution Is Failing Marketers: Q&A with Amit Dar, Taptica
User acquisition is evolving. Where it used to be all about the number of installs, developers are becoming smarter and more discerning about campaign metrics and tying acquisition activity back to the bottom line. Now it's about finding the highest [...]
Breaking Down Silos: Data & Technology Are Transforming Marketer Operating Models
Brands are undergoing dramatic change structurally, as the role of data and technology has forced many marketers to rethink whether they are effectively organised around the customer. Ryan Kangisser (pictured below), partner at Mediasense and Stack I/O, as well as [...]
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