Lindsay Rowntree

Chief Operating Officer

Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay

• Why Your Viewability Percentage Doesn't Matter

  6 years ago News

  

  The topic of viewability in programmatic has been discussed ad nauseam in recent years, so why, you might ask, do we need another article on this subject? Writing exclusively for ExchangeWire, Joey Henderson, commercial director, Avocet, explains why the conversation needs to continue, [...]

  MeasurementViewability

• Data Democracy & the Support of Meritocratic Online Conversation: Q&A with Tim Wilson, CEO, Qutee

  6 years ago News

  

  The gaming community is vast, dynamic, and incredibly engaged. However, in many environments, the popular misperceptions of what a gamer is reign. Tim Wilson (pictured below), CEO, Qutee, is passionate about changing this and is an ardent advocate of data [...]

  DataGamingPlayersSocial Media

• Targeting 3.0: Could Cambridge Analytica Scandal Lead to More Balanced Age of Media Planning?

  6 years ago News

  

  Sharing an office building with Cambridge Analytica, the Radiocentre team rapidly came to understand what it feels like to be at the centre of a data privacy scandal, writes Mark Barber, planning director, Radiocentre, exclusively for ExchangeWire. Just to get through [...]

  AnalyticsMedia Spend

• Marketers Will Improve Organisational Functionality with AI

  6 years ago News

  

  The term 'artificial intelligence' means many things to many people and can conjure fear among consumers that the rise of such technology will do everything from replacing jobs to replacing humans, writes Tara DeZao, director, content marketing, Oracle Data Cloud, [...]

  AdvertiserAI

• How Blockchain Is the Future of the Gaming Industry

  6 years ago News

  

  Year after year, the gaming industry produces more advanced, high-specification games that require powerful hardware which, due to high prices, is not available for all gamers. This is a problem that is not surprising, writes Egor Gurjev, CEO at Playkey, exclusively [...]

  Blockchain

• The Important Steps to Defining a Data Strategy: Q&A with Alex Theriault, Lotame

  6 years ago News

  

  With advertisers seeking a greater understanding of the data they have access to, and how to apply it effectively to their marketing strategy, Alex Theriault, VP Client Success, Lotame explains what advertisers need to consider to implement data strategies, and [...]

  DataDMP

• Bladerunner or Run of the Mill? The Evolution of Out-of-Home Advertising

  6 years ago News

  

  At the Cannes Lions festival last week, Clear Channel International brought together experts from across the advertising ecosystem to discuss the future of out-of-home advertising and its evolution from broadcast to narrowcast. ExchangeWire’s Ciaran O’Kane moderated the discussion between Donna Vieira, [...]

  attributionCreativeDOOHOOH

• Why APAC Marketers Must Diversify Mobile Ad Formats to Reach & Engage Their Audiences

  6 years ago News

  

  Advertisers in Asia-Pacific are limiting their own access to available mobile inventory – and ability to engage users – if they do not work with a variety of ad formats. Some mobile app publishers in the region support only specific formats, [...]

  APACATS SingaporeMobile

• Leveraging Location: How Mobile & Out-of-Home Combine for Context-Based Targeting

  6 years ago News

  

  The out-of-home (OOH) is in a transformative phase. With the advent of DOOH, gone are the days where it was considered a passive medium. The next phase of OOH media? Breaking it out of its silo. It's often wrongly assumed [...]

  MobileOOH

• How Will Programmatic Trading Evolve & What Attitudes Will Shape Its Future? Contribute to IAB's Industry Benchmark Survey

  6 years ago News

  

  We now know that programmatic is mainstream, as more than half of display ad spend in Europe is traded programmatically, writes Simon Halstead, chair, IAB Europe Programmatic Trading Committee and head of open demand international, Oath. With many different factors [...]

  EMEAProgrammatic