Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Bull vs Bear: Is Blockchain the Future of Ad Tech?
There is a lot of talk about blockchain having the potential to disrupt industries ranging from agriculture to online dating and, yes, advertising too. Johannes Heinze (pictured below), MD international, AppLovin, has even made the case that blockchain might be [...]
It's a Misconception that Blockchain Isn't Scaleable for Digital: Q&A with Ian Kane, Ternio
The London Media Exchange (LMX) announces it has entered into a partnership with Ternio, to provide verification and transparency into media costs. LMX, the first European forwards and options market, is partnering with the blockchain-based transparency solution for programmatic advertising to evaluate [...]
97% of Targeting Strategies Have No Targeted Creative: Q&A with Oli Marlow Thomas, Ad-Lib Digital
A few years ago, the relationship (or lack thereof) between programmatic and creativity was one of the hot topics of digital advertising, as programmatic advertising started its steady rise. With recent, greater challenges having taken the fore, the creative-versus-programmatic debate [...]
The Quest for a Better Bidder
As the complexity of media buying has grown proportionally to the explosion of available advertising inventory, there’s been a parallel evolution of advertising technology leading to the evolution of the demand-side platform or DSP, writes Mark Grether (pictured below), CEO, Sizmek, [...]
Replacing Pixel Tracking: Simple, Straightforward & Worth It
Most marketers know that pixel-based tracking faces increasing challenges as a measurement methodology. As some browsers implement third-party cookie management policies that impede or limit pixel-based tracking, and as more consumers periodically delete their cookies, there’s a growing and understandable [...]
The Wires 2018: Now Open for Award Submissions
ExchangeWire's awards programme, The Wires, is now open for entry and accepting submissions. Following a hugely successful launch last year, The Wires will return in 2018, with submissions now being accepted across 13 categories within the ad tech, martech, and programmatic [...]
Data Privacy & Transparency Is Giving Power Back to Consumers
As an internet user, you’ve doubtless felt as though you were being followed from site to site, haunted by the ghosts of shopping carts past. Many people are uncomfortable with the idea of their data, and the invisible crumbs left [...]
Quality & Brand Safety is Possible with Programmatic Native
As advertisers and publishers strive to understand the value of context, in the wake of quality and brand-safety concerns, does programmatic native advertising hold the answer? Ahead of his participation in a panel discussion at ATS Madrid, on the topic [...]
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