Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
What Lessons from 2017 Can We Take into 2018 & Beyond?
2017 was, perhaps, the most challenging year that digital has faced to date. However, these challenges have seen the industry pull together, with the IAB, like never before to build a sustainable future for digital advertising. With thanks to the [...]
How Publishers Can Hit Ad Blocking Where It Hurts
The subject of ad blocking may have enjoyed a media hiatus recently, as issues such as brand safety take centre stage. However, explains Ivan Ivanov, COO, PubGalaxy, writing exclusively for ExchangeWire, it’s still a large-scale problem for publishers and he [...]
Mobile World Congress: The Bellwether for Emerging Mobile Trends
Barcelona recently hosted the mobile industry’s most important event: Mobile World Congress (MWC). Every year, numerous executive directors of telephone companies, producers, and suppliers from all over the world gather in Barcelona. Writing exclusively for ExchangeWire, Anaïs Ferrández (pictured below), marcom [...]
Platforms Ascendant? Why 2018 Isn’t the Publisher Endgame Commentators Are Forecasting
For too long social platforms have sung publishers a siren song: rely on us and we’ll give you immense reach and earn you significant revenues (with only a few minor strings attached). The media industry has spent over a decade [...]
Fujitsu Explains What Makes a Great Account-Based Marketer
Account-based marketing (ABM) has accrued a certain level of popularity among big-name brands over the past couple of years; but now, with the passing of time, it is now becoming evident that the marketing tactic certainly isn't for everyone. Writing [...]
Bridging the Demand/Supply Gap in Programmatic
When looking for results, programmatic advertisers must work closer to their supply partners as they have a level of control that, probably, they don’t know is available for their digital strategies, writes Julian Saconi (pictured below), sales director, Scroller Ads. Programmatic [...]
Mobile Viewability Matters: Peering into the World of In-App Measurement
According to eMarketer, adults in the UK will spend 2 hours and 7 minutes on their smartphone in 2018 – 37% more than the average time spent on desktops and laptops. Within this context, apps account for 82% of total [...]
Cannes Lions Gets to Grips with Digitisation in Major Outdoor Overhaul
There was much to be said for the state of the Cannes Lions annual Festival of Creativity last year. One person who was particularly vocal about it – specifically, the lack of recognition for digital innovation in the Digital Outdoor [...]
In-Transit Advertising is Not Maximising its Potential: Q&A with Tim Letheren, Inadvia
Have you ever heard of in-transit media before? If you've noticed digital advertising while travelling by air, rail, coach, or at sea, then you've probably noticed it without realising. But how is this advertising delivered and how is it targeted [...]
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