Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Are the Roles of CIO & CMO Converging Within Brands?
Over the past five years the mainstream marketer’s role has been dominated by the shift to digital. Mastery of marketing and advertising technology, as well as understanding the value of all types of data, have been become key capabilities that [...]
Programmatic Parallels Between CEE & DACH Markets: Q&A with Maciej Wyszynski, Sociomantic Labs
In November, ExchangeWire hosted ATS Berlin, a one-day conference covering the key topics in the programmatic, ad tech and martech industries. As well as focusing on the DACH region, opportunities and challenges in the CEE region were also a central [...]
Brands Need a Solid Data Foundation to Master Cross-Channel Attribution: Q&A with Ian James, Verve
With its exponential growth across the last few years, it is obvious why digital has become such an important factor in a marketing campaign for so many different brands across different sectors. Now at the forefront of media spend, and [...]
The End of Dark Posts will Grow Social Media Advertising: Q&A with Lux Narayan, CEO, Unmetric
Dark posts - essentially micro-targeting within a black box environment on social media - have been a huge boon to platforms like Facebook, as well as advertisers. But as the call for transparency gets louder, the future of this dark [...]
The Future is Bright for Media Agencies That Go Back to the Basics
This Autumn was a challenging time for some of the world’s biggest advertising companies, with WPP, Publicis, Omnicom, and Interpublic all reporting declines in third quarter revenue, writes Irisini Davis, EMEA marketing director, Marin Software, exclusively for ExchangeWire. Yet, the news [...]
A Lot of Education Needs to Be Done Around Quality: Q&A with Gorka Zarauz, CQO, Smart
What is a 'chief quality officer' and why does ad tech need this new role? ExchangeWire speaks with Gorka Zarauz, recently promoted to the role of chief quality officer at Smart, about what his role entails and how the industry [...]
Should Media Buyers Resist the Whitelist?
Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a variety of tactics and techniques to guarantee the value of the websites on which they advertise, writes Andy Evans, CMO at Sovrn, [...]
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