Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
How Life-Event Data Allows Retailers to Leverage Consumer Spend in Slow Economic Times
It’s a challenging time for traditional bricks-and-mortar retailers as they struggle with the weak economy, writes Danny Crowe, planning director at lifestage marketing company, TwentyCi, exclusively for RetailTechNews. Sources, including the British Retail Consortium, agreed that pre-Christmas spending was down in October and [...]
The SSP Is Dead; Long Live the SSP
To represent and trade in publisher inventory successfully, SSPs have to be much more than a dumb pipe to the programmatic marketplace. Writing exclusively for ExchangeWire, Emma Newman explains why PubMatic embraces the term 'SSP' and how SSPs have had [...]
A Powerful Ad Buying Tool: Maximising Programmatic Direct Performance
Speed or certainty – when programmatic first emerged, buyers had to choose between the two. They could opt for real-time bidding (RTB) and large-scale efficiency, or traditional direct deals and guarantees of inventory. It’s not surprising that the arrival of programmatic [...]
AEG Is Embracing Emerging Technology to Sell You Washing Machines
How do you drive interest in a washing machine? Just ask AEG, which recently partnered with AR specialists 3RockAR to deliver an experiential campaign to commuters at London's Kings Cross station through a ‘magic mirror’, immersing passers by in a [...]
3 Ways to Ensure Positive ROI for Your Media Spend
"In 2016, more than half of Fortune 500 companies saw their revenues decline." – Bob Liodice, CEO, ANA speaking at the ANA Masters of Marketing Conference in Florida, USA. That’s an incredibly frustrating fact, but to what does Bob attribute this [...]
You Could Be Wasting Half of Your Marketing Spend
Tracking marketing spend and measuring results of campaigns to create actionable insights is a challenge that the marketing industry famously faces. Despite this, almost a quarter (23%) of digital marketers aren’t tracking campaign spend whatsoever, according to our recent research [...]
GDPR Roundtable: The Opportunity for Change
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and process the personal data of individuals in the European Union, forever. Hefty fines and repercussions await those failing to comply; [...]
Is It Worth Brands Pursuing 100% Viewability?
Ask any brand for its optimum viewability target and the chances are the answer will be 100%. This is an understandable goal, given viewability is a prerequisite for engagement – an impression has no opportunity to engage if it can’t [...]
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