Lindsay Rowntree

Chief Operating Officer

Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay

• The Nuances of Education-Tech Publisher Monetisation: Q&A with Brainly & Yieldbird

  7 years ago News

  

  In September, ad-optimisation company, Yieldbird, announced a new partnership with Brainly, an education technology publisher, which offers a unique platform for sharing knowledge amongst students, across 35 languages. ExchangeWire speaks exclusively with Przemysław Oborski, business development manager, Brainly, and Bartłomiej Chmiel, [...]

  MonetisationPublisherSupply Side

• Why Dynamic Creative Optimisation Matters for 2018

  7 years ago News

  

  Dynamic creative optimisation (DCO) is set to take on a whole new persona. Granted, DCO is nothing new but, as Francis Turner (pictured below), general manager, US and chief revenue officer, ADYOULIKE, explains in this exclusive piece for ExchangeWire, the advent [...]

  CreativeTechnology

• The Ad Server Started with Pixels & is Figuring Out People: Q&A with Victor Wong, CEO, Thunder

  7 years ago News

  

  What is a creative management platform and how could its increased implementation in marketer creative strategies force an evolution of the traditional ad server? ExchangeWire speaks exclusively with Victor Wong, CEO, Thunder, who explains that, ultimately, we have to remember [...]

  Ad ServerAdvertiserAgencyCreative

• Does Japan Really Have an Ad Fraud Problem?

  7 years ago News

  

  Recent reports have suggested Japan has the highest rate of ad fraud globally, with a whopping 81% of all impressions being tracked as fraudulent. ExchangeWire asks whether this is really the case. The report, published by Pixalate, revealed that the level [...]

  Ad FraudJapan

• Advertising That Doesn't Skip the Fun

  7 years ago News

  

  Hotels.com™ creates memorable experiences that reinforce its brand and market position using Adobe Advertising Cloud. Here, ExchangeWire discovers how this relationship helped drive the success of 'Captain Obvious'. ‘Captain Obvious’ engages customers Hotels.com operates one of the most well-known and successful booking [...]

  Advertiser

• Reviewing China's Singles' Day 2017: It's No Longer Just About Alibaba

  7 years ago News

  

  Now in its ninth year, the annual Chinese online shopping festival Singles’ Day (11 November) is no longer just about Alibaba, but has morphed into a nation-wide shopping craze with e-commerce players other than Alibaba taking up a substantial share [...]

  AdvertiserChinaChina Expert

• Header Bidding Still Growing with 220% YOY Increase in Impressions in Q3 2017

  7 years ago News

  

  Yesterday (14 November) PubMatic released its third Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers during the most recent quarter. Key highlights include the continued proliferation of header bidding [...]

  Header BiddingMobilePublisherVideo

• Whitelisting: The White Knight for Brand Safety?

  7 years ago News

  

  With the brand safety scandal raging on since March of this year, one term that keeps cropping up as a potential solution is ‘whitelisting’. ExchangeWire delves into whether whitelisting really is the white knight the industry needs to fend off [...]

  Ad FraudAds.txtBrand Safety

• Why Education Is STILL a Barrier to Programmatic Adoption

  7 years ago News

  

  In the run up to an upcoming training programme run by The Programmatic Advisory, in conjunction with ExchangeWire, The Programmatic Advisory's founder and CEO, Wayne Blodwell, highlights the importance of training to keep up to date with the emerging trends [...]

  ProgrammaticSkillsTraining

• An Era When a Mutual Value Exchange is Standard: Q&A with Janette Higginson, Postr

  7 years ago News

  

  It's official. The world is mobile. So, are we getting to a stage where mobile isn't classed as a separate conversation from digital advertising in general? Mobile programmatic is still in maturity phase; but it's developing at speed and topics [...]

  Ad BlockingGDPRMobile