Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
The Consultancy is Additive to the Marketer/Agency Relationship: Q&A with Wayne Blodwell, The Programmatic Advisory
Wayne Blodwell (pictured below), founder and CEO of The Programmatic Advisory, speaks with ExchangeWire about the service layer, the changing relationships between agencies and marketers, and the impact of the increasing prevalence of consultancies on these relationships. ExchangeWire: You’ve recently set [...]
Consolidation of Ad Tech Has Only Just Begun: Q&A with Mark Grether, CEO, Sizmek
On 18 July, 2017, it was announced that Sizmek had agreed to buy Rocket Fuel in a proposed USD$145m (£110.4m) deal. The acquisition was completed on 8 September, 2017, and has placed Sizmek in a tech-agnostic position. ExchangeWire speaks with [...]
Is the Value of Validation Really That Valuable?
Unless you’ve been living under a rock for the past year, you will be aware that marketing moguls like WPP’s Sir Martin Sorrell and former Publicis CEO Maurice Levy have been throwing down the gauntlet urging media owners and technology [...]
Killer Content: Does Information Overload Mean the Death of Adverts?
The amount of information at our disposal online is now immeasurable, creating new challenges for marketers competing for attention. But as Joel Christie, commercial director at Rocket Fuel, explains there is an intelligent way to make personal customer connections in [...]
dmexco is Growing Up & Evolving with the Industry
With the frenzy of dmexco now slowly beginning to dissipate, it's a good time to reflect on what the ad tech playground means to the industry and whether the industry conversations lived up to expectations. ExchangeWire invites some seasoned dmexco [...]
Header Bidding: The Next Trend for Brazilian Publishers
Header bidding has been transforming the digital advertising industry as it replaces the legacy waterfall system, which has been dominating media trading since the dawn of programmatic. By allowing the publisher to connect inventory to multiple ad exchanges at the [...]
Do We Still Need Sales People in a Programmatic World?
Will programmatic buying and selling replace the need for sales teams? No, of course it won’t. However, it will require a new set of skills to be honed, writes Paul Gubbins (pictured below), independent ad tech consultant, exclusively for ExchangeWire. Having [...]
The Goal of Owning Full-Stack Ad Decisioning: Q&A with Rajeev Goel, CEO, PubMatic
With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on transparency needing to go deeper than clarity around fees and the source of inventory. As highlighted with the company’s ‘Let’s [...]
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