Lindsay Rowntree

Chief Operating Officer

Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay

• The GDPR Will Drain the Ad Tech Cookie Pool

  7 years ago News

  

  While the EU’s General Data Protection Regulation (GDPR) and its 'baby sister', the ePrivacy Regulation, may be full of ambiguous, legal jargon, one thing is clear: if you collect data from EU citizens, then your world is going to look [...]

  DataEMEAGDPR

• The Rise of Digital Brings Diversity of Inventory

  7 years ago News

  

  The advent of header bidding has unlocked huge amounts of inventory in the desktop space, revolutionising the playing field for buyers and sellers alike. It is an area with a great deal of energy surrounding it; but the market should [...]

  AudioDOOHInventoryTV

• 'Ad Tech Personality of the Year 2017' is Now Open for Entry

  7 years ago News

  

  ExchangeWire announces the launch of 'Ad Tech Personality of the Year 2017'. Now in its third year, the award recognises an individual who has made a significant impact on the ad tech industry. Previous winners are Jay Stevens, currently CRO of Adform, and [...]

  Ad Tech

• Why You Must Clean-Up Your Stores of Unstructured Data: Q&A with Des McHugh, ZL Technologies

  7 years ago News

  

  Have you heard of the term 'unstructured data'? If you're currently in the throes of preparing your company for the looming General Data Protection Regulation (GDPR), then it's probably a term you should become familiar with, as it applies to [...]

  DataEMEAGDPR

• Mapping the Consumer Journey Through Ambient Data: Q&A with Ken Parnham, Near

  7 years ago News

  

  Data is becoming a plentiful resource as we enter the era of hyper-connectivity; and with 45 billion connected devices due to be in use by 2023, volumes are only set to grow. While this gives marketers and enterprises a wealth [...]

  Display

• We've Made a Conscious Decision to Build Our Own Supply-Side Tech: Q&A with Cadi Jones, Clear Channel

  7 years ago News

  

  The out-of-home (OOH) industry in the UK is an equally exciting and complex space; and that's even before the onset of programmatic, which has changed the landscape beyond recognition. But what does 'programmatic' actually mean for the OOH industry and [...]

  DOOHUK

• Publishers Are the Glue That Holds the Landscape Together: Q&A with Max Pepe, VP Marketing, Mozoo

  7 years ago News

  

  As the world becomes increasingly mobile-oriented, ensuring mobile publishers are capturing maximum yield is of great importance, and something mobile platform Mozoo is keen to address. ExchangeWire speaks with Max Pepe, VP marketing, Mozoo, about the company's recent acquisition of [...]

  MobileMonetisationSupply Side

• Understanding the Evolution of the Chinese Digital Video Landscape

  7 years ago News

  

  Videos are becoming a staple in China’s digital marketing landscape. Richard Johnson, commercial director, Europe, iClick Interactive, takes a look at what Chinese netizens are keeping their eyes glued to, in the latest instalment from the China Expert series. Watching video online has long become [...]

  ChinaVideo

• Tremor Video DSP Acquisition Points to the Importance of Being Specialised in Video

  7 years ago News

  

  In August, Tremor Video sold its demand-side business to Israeli mobile ad platform, Taptica, for USD$50m (£36.9m), allowing Tremor Video to focus on being a pure-play SSP. Keen to understand how the sale will affect the future of Tremor Video's [...]

  DSPM&AVideo

• Beyond Viewability: The Hygiene Factor the Ad Industry Just Can’t Shake

  7 years ago News

  

  Every marketing campaign needs to deliver impact. Regardless of whether it’s entirely OOH or mobile-only, a marketing campaign without measurable impact is of little value. But deciding what constitutes ‘impact’ is a topic of ongoing debate, particularly in the complex [...]

  Viewability