Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Truth & Transparency Key to Programmatic Growth
The advertising industry is in the early stages of a massive reinvention that will result in USD$640bn (£494bn) in annual global ad spend being transformed to programmatic technology. This transformation started with display ads, but will eventually encompass every form [...]
Germany Is Market of Choice for Cedato, Expanding European Footprint with New Berlin Office
Cedato, the programmatic operating system for video, today announces the expansion of its global footprint, with the opening of its new Berlin base of operations. ExchangeWire speaks exclusively with Cedato CMO, Dvir Doron, about the expansion and why Germany was [...]
Driving the Industry Forward with Collaboration
Collaboration. It’s a simple concept, but it seems to be one we take for granted. In a professional environment, at least, collaboration is a concept that could definitely be worked on and developed. Collaborating with potential industry competitors may not [...]
Who Is Responsible for Programmatic?
Often, asking who is responsible for programmatic advertising results in a misinterpretation that the 'who' has to be a single individual. However, as Kristen Ditsch, senior manager of client success, Choozle, explains, it isn't as simple as that. Writing exclusively for ExchangeWire, Ditsch [...]
Native Delivers Brand Safety in a Programmatic World
When it comes to the most controversial subjects of the marketing world, native and programmatic are vying for first place. Native is criticised as a tactic that intentionally misleads audiences, allowing advertising to disguise itself as genuine editorial content, while [...]
Header Bidding: Should Publishers Partner Up or Go Solo?
Header bidding is proof that, in the digital age, small code changes can make a big difference. By allowing multiple streams of demand to bid on the same inventory simultaneously, media buyers have increased access to inventory and publishers enjoy [...]
What Role is Artificial Intelligence Set to Play in Creative?
Artificial Intelligence is one of the latest buzzwords to hit the creative sector. In the tradition of those gone before it, the likes of ‘big data’ and ‘growth hacking’, AI has been billed as having transformational capabilities, and able to [...]
Remember That Advertisers Can't Rely on Machine Learning Alone: Q&A with Piero Pavone, MainAd
Despite retargeting's less-than-rosy reputation in the digital industry, there may be something that can help restore its standing in society. Enter machine learning. ExchangeWire speaks with Piero Pavone, COO, MainAd, about the role machine learning can play in improving customer [...]
What to Expect from the Digital Media Playground: dmexco 2017
The 2017 dmexco conference takes place in just two weeks and, for the world of ad tech, it is the beacon event in the advertising calendar. The agenda, touting 250 hours of programme, with more than 570 speakers across the two-day [...]
The Trade Desk Expands Trading Academy; Immersv Closes USD$10.5m Series A Financing
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: The Trade Desk expands its Trading Academy curriculum; Immersv closes USD$10.5m Series A financing; ADYOULIKE partners with AppNexus; and DOOH publisher Gloss Media [...]
Popular Tradertalks
Latest Posts
-
Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video -
TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest -
Black Friday 2024: Navigating the Challenges and Opportunities -
Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic -
Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates
Follow ExchangeWire