Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Is There Such a Thing as Deterministic Data at Scale?
Deterministic data is considered to be the holy grail by advertisers. But it is often ignored over probabilistic data, due to the latter's perceived sheer volume of data points and scalability. As Paul Hickey (pictured below), director of digital solutions, TwentyCi, writes, while [...]
Business in 2020: How Marketers Can Own the Customer Experience
A recent report from the Economist Intelligence Unit revealed 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020; which happens to be the same year Walker Information's Customers 2020 Report predicts customer [...]
The YouTube Boycott & Brand Management in the Age of Trump
This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have seen before. The situation all seemingly started with an article breaking the news of video ads appearing alongside extremist videos and, within [...]
AA/WARC Expenditure Report Shows UK Ad Spend Maintains Strength: Experts Comment
The Advertising Association/WARC Expenditure Report released this week (25 April, 2017) highlights the steady growth of advertising spend in the UK , with mobile contributing to 99% of new investment entering the internet ad market last year. Moreover, digital doubled [...]
Data Quality: Brands Must Contribute to a More Open & Secure Society
Brands must ensure best practice is adhered to with regards to data quality. Writing exclusively for ExchangeWire, Jason Goodwin (pictured below), managing director, Experian Data Quality UK&I, Experian, explains that brands need to set an end goal for 2017: using their [...]
Re-Engaging Audiences with Privacy & Choice: Q&A with Ben Barokas, CEO, Sourcepoint
There is much to consider for publishers in the throes of readying themselves for the GDPR and the ePrivacy Directive and, amidst everything, transparency will be absolutely key. Speaking with ExchangeWire, Ben Barokas, CEO and co-founder, Sourcepoint, explains that publishers [...]
Every CMO is Aware of the Need to Be on Mobile: Q&A with Thomas Pasquet, Ogury
A flurry of recent reports show significant growth in mobile advertising spend. Despite this, marketing investment in mobile is still some way off reflecting the reality of media consumption habits. Thomas Pasquet, co-founder and COO at mobile data platform Ogury, explains why [...]
Don't Put All Your Programmatic Video Eggs in One Basket
There are myriad opportunities for publishers to leverage the growth of video. However, warns Ron Dick (pictured below), CEO and founder, Cedato, video in 2017 looks markedly different from when publishers first started testing the medium. Writing exclusively for ExchangeWire, Dick [...]
Q1 IPA Bellwether Report Shows Economic Resilience: Experts Comment
The Q1 2017 Bellwether Report, released by the IPA last week (19 April, 2017), highlights improved financial prospects and an extension to the run of marketing budget growth, to four and a half years. With a predicted rise in GDP, [...]
The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, zvelo
Much conversation over recent months has centred around brand safety, or lack thereof. How does the industry tackle brand safety and is it technically a 'fixable' issue? ExchangeWire speak with Jeff Finn (pictured below), CEO, zvelo, about how brand safety should [...]
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